Manager - Brand Partnerships

ZALORA Group; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading online fashion platform in Kuala Lumpur is looking for a Regional Manager (Account Management) to oversee strategic marketing accounts across Southeast Asia. This role involves driving revenue, managing key client relationships, and leading campaign execution. The ideal candidate has over 6 years of experience in e-commerce or digital media, with strong leadership skills and a proven commercial acumen. Fluency in English and an understanding of the Southeast Asia market are essential.

Benefits

Collaborative culture

Mentorship opportunities

Impactful advertising work

Qualifications

• 6+ years in e-commerce, digital media/agency, or data-driven marketing environments.
• At least 2 years in a people-lead or senior account role.
• Proven track record managing revenue targets and P&L responsibility.

Responsibilities

• Own and grow strategic marketing accounts across Southeast Asia.
• Drive upsell, retention, and new business opportunities.
• Lead planning and execution of cross-market 360° campaigns.

Skills

Leadership & stakeholder management

Analytical skills

Campaign experience

Commercial acumen

Project management

Communication in English

Education

Bachelor’s degree in Marketing, Business, or related field

MBA or advanced degree

Job description

Overview

We are seeking a high‑performing Regional Manager (Account Management) to drive growth and strategic direction for the ZALORA Advertising Platform (ZAP). This senior role will lead key client relationships, shape cross‑market advertising strategies, and partner closely with internal stakeholders to scale ZAP’s revenue and product adoption across Southeast Asia.

As a Manager, you will own end‑to‑end account management for flagship brand partners, lead cross‑market campaign planning and execution, and mentor junior account leads. You will influence product roadmap inputs, commercial terms, and go‑to‑market execution to deliver measurable business impact for brands and ZALORA.

Responsibilities

• Account leadership: Own and grow strategic marketing accounts across Southeast Asia; act as the primary point of contact for senior brand and agency stakeholders.
• Revenue & commercial ownership: Drive upsell, retention and new business opportunities; manage commercial negotiations and ensure revenue targets and margin objectives are met.
• Campaign strategy & execution: Lead planning and execution of cross‑market 360° campaigns (on‑site and off‑site), ensuring alignment to brand objectives, timelines and KPIs.
• Team leadership & mentorship: Coach and develop Associate Managers/Account Leads; allocate resources across accounts and campaigns to maximise outcomes.
• Product & solution development: Translate client needs and market insights into new solutions and product enhancements; collaborate with Product, Tech and Data Science teams.
• Stakeholder management: Partner with Commercial, Operations, Legal/Finance, and Country teams to ensure smooth campaign launches, contracting, invoicing and post‑campaign analysis.
• Performance analysis & reporting: Own campaign performance reviews; provide data‑driven insights and optimization recommendations to clients and internal stakeholders.
• Go‑to‑market planning: Maintain and update the annual ZAP calendar; lead cross‑market brand launches and enablement for country teams.
• Client feedback loop: Systematically capture and prioritise client feedback to improve ZAP’s offerings and user experience.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree is a plus.
• Experience: 6+ years in e‑commerce, digital media/agency, or data‑driven marketing environments, with at least 2 years in a people‑lead or senior account role.
• Commercial acumen: Proven track record managing revenue targets, negotiations, and P&L responsibility or contributing materially to commercial outcomes.
• Campaign experience: Demonstrable success delivering multi‑market, multi‑channel (online + social + programmatic) campaigns for major brands—preferably in Fashion/Lifestyle or FMCG.
• Leadership & stakeholder management: Experience managing or mentoring junior team members and working with senior client stakeholders and cross‑functional internal teams.
• Analytical skills: Strong analytical mindset; comfortable with performance metrics, attribution, and using data to drive decisions and optimisations.
• Project management: Excellent planning and execution skills; able to manage complex, cross‑market projects under tight deadlines.
• Mindset & culture fit: Proactive, hands‑on, commercially minded, and results‑oriented.
• Industry knowledge: Deep understanding of the Southeast Asia media and e‑commerce landscape.
• Language: Fluent in English; fluency in Mandarin and/or Bahasa Indonesia is a strong advantage.
• Nice to have: Prior experience at an e‑commerce company or with programmatic media buying, and familiarity with analytics platforms and ad‑tech integrations.

Why join ZALORA

• Impact: Lead high‑visibility advertising work reaching millions of shoppers across Asia.
• Growth: Cross‑market exposure, mentorship opportunities, and influence on product and revenue strategy.
• Culture: Collaborative, data‑driven team at the region’s leading online fashion destination.

The ZALORA Story

ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company operates in Singapore, Indonesia, Malaysia, the Philippines and Hong Kong. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers a wide range of top international and local brands and products across apparel, shoes, accessories and beauty, with services including up to 30‑day returns, fast delivery options, free delivery over certain spend, and multiple payment methods including cash‑on‑delivery.

ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position unless ZALORA has executed a written agreement with such third party and expressly requested candidate referrals. Third parties who provide unsolicited resumes shall waive and forfeit all rights to claim placement or referral fees if the candidate is engaged by ZALORA or Global Fashion Group.