KOL & Influencer Marketing Executive

MyAtlas Digital; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing agency in Kuala Lumpur is seeking a Brand Manager to oversee brand equity and positioning. The candidate will develop an annual brand strategy, manage partnerships and sponsorships, and lead influencer campaigns. Collaboration with media and creative agencies is essential to ensure campaign effectiveness and consistency in brand messaging. This role requires strong strategic thinking and execution skills, aimed at boosting brand awareness in diverse markets.

Responsibilities

• Oversee brand equity and positioning for marketing initiatives.
• Develop annual brand strategy aligned with budget.
• Manage partnerships and event sponsorships to expand brand reach.
• Handle brand ambassador and influencer campaigns.
• Collaborate with agencies for campaign execution and content consistency.

Job description

Oversee brand equity and positioning, collaborating with stakeholders for brand and marketing initiatives to boost awareness.

Develop an annual brand strategy rooted in research, aligning with the budget, and translating brand elements into actionable market plans.

Identify and manage partnerships and event sponsorships to expand brand reach in diverse markets.

Take charge of brand ambassador and influencer campaigns, handling communication and content oversight.

Manage and collaborate closely with Media and Creative agencies to ensure the timely execution and implementation of campaigns, including advertisement, presentation, social media campaigns, blogs, and testimonials. Ensure that all brand creative content from the marketing team conveys a consistent tone and message.