Key Account Manager Retail

KITSUI Health & Beauty; Seri Kembangan; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading health and beauty company is seeking a Key Account Manager / Senior Executive in Seri Kembangan, Malaysia. This role involves managing relationships with key retail partners, executing trade marketing initiatives, and ensuring optimal product visibility. Ideal candidates will have 2–5 years of experience in retail key account management, preferably in FMCG or health and beauty, along with strong negotiation and relationship-building skills. The position offers an opportunity to lead marketing strategies and collaborate closely with supply chain teams.

Qualifications

• 2–5 years of experience in Retail Key Account Management, preferably in FMCG or Health & Beauty.
• Existing relationships with buyers at Watsons, Guardian, or AEON Wellness.
• Result-driven mindset and understanding of retail mathematics.

Responsibilities

• Act as primary contact for Category Managers at major pharmacies.
• Plan and execute retail marketing strategies and compliance.
• Manage team of Promoters and Merchandisers for optimal stock.
• Collaborate with Supply Chain to ensure stock availability.
• Analyze sell-out data and provide insights regarding retail trends.
• Lead the pitch and listing process for new product launches.

Skills

Negotiation

Presentation

Relationship building

Excel proficiency

Job description

We are looking for a driven and strategic Key Account Manager / Senior Executive to manage and grow our presence across major marketplaces Pharmacy & Personal Care Chains (Watsons, Guardian, etc.)

As our Retail Key Account, you are the face of KITSUI in the physical retail world. Your mission is to secure prime shelf space, drive category growth, and maintain strong partnerships with major retail chains across the region. You will ensure our products are always visible, in-stock, and dominating the Health & Beauty aisles.

KEY RESPONSIBILITIES

1. Account Management & Partnerships

• Act as the primary point of contact for Category Managers at Watsons, Guardian, and other major pharmacies/retailers.
• Negotiate Trading Terms (TOT), listing fees, and promotional support to maximize brand profitability.
• Conduct regular business reviews with retailers to identify growth opportunities and resolve operational issues.

2. Trade Marketing & In-Store Execution

• Plan and execute the Retail Marketing Calendar, including Monthly Specials, PWP (Purchase-with-Purchase), and GWP (Gift-with-Purchase).
• Oversee Planogram (POG) compliance to ensure KITSUI products are displayed according to brand standards.
• Coordinate with the creative team for high-impact POSM (Point of Sale Materials) such as wobblers, standees, and end-cap displays.

3. Merchandising & Field Force Supervision

• Manage a team of Promoters and Merchandisers to ensure optimal stock replenishment and "First Expired, First Out" (FEFO) practices.
• Conduct regular Store Visits to monitor competitor activity, shelf pricing, and stock health.
• Train retail staff and promoters on product knowledge to increase the "sell-through" rate.

4. Inventory & Demand Planning

• Collaborate with the Supply Chain team to ensure Stock Availability across all retail outlets.
• Manage "Out-of-Stock" (OOS) risks and monitor "Short-Expiry" items to minimize returns and write-offs.
• Forecast demand based on upcoming retail cycles (e.g., Kaw Kaw Deals, Orange Tuesday, Festive Sales).

5. Data Analysis & Reporting

• Analyze Sell-Out Data and Market Share reports to evaluate campaign ROI.
• Track Key Performance Indicators (KPIs) including Sales Target Achievement, Listing Success Rate, and Account Profitability.
• Provide actionable insights to management regarding retail trends and competitor pricing strategies.

6. New Product Listing (NPD)

• Lead the pitch and listing process for new product launches into retail chains.
• Ensure all regulatory requirements and listing documents are submitted and approved on time.

QUALIFICATIONS & EXPERIENCE

• Experience: 2–5 years in Retail Key Account Management (FMCG or Health & Beauty background is highly preferred).
• Network: Existing relationships with buyers from Watsons, Guardian, or AEON Wellness is a significant advantage.
• Skills: Strong negotiation, presentation, and relationship-building skills. High proficiency in Excel for data analysis.
• Mindset: Result-driven with a deep understanding of retail mathematics (GP%, Mark-ups, Rebates) retention.