Key Account Manager

Prestige Products; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading product company seeks a Key Account Manager responsible for managing and growing key accounts while developing strong client relationships. The role includes executing sales strategies and promotions, with a focus on maximizing revenue and market share. Candidates should have proven experience in key account management, possess excellent communication skills, and be adept at market analysis. This position offers the opportunity to significantly impact business performance and client satisfaction.

Qualifications

• Proven experience in managing key accounts and driving sales growth.
• Strong communication and interpersonal skills to build client relationships.
• Ability to analyze market trends and competitor movements.

Responsibilities

• Manage and grow strategic key accounts for sustainable sales growth.
• Plan and execute sales promotions and marketing campaigns.
• Build lasting relationships with key decision-makers and business partners.
• Monitor market activities and provide strategic recommendations.
• Ensure operational excellence in in-store execution and inventory management.

Skills

Client relationship management

Sales performance tracking

Market analysis

Cross-functional collaboration

Job description

The Key Account Manager (Sales Manager) is responsible for managing and growing key accounts, developing strong client relationships, driving sales performance, and ensuring the successful execution of sales strategies and promotional activities. This role focuses on maximizing revenue, increasing market share, and ensuring operational excellence across assigned accounts.

Key Responsibilities

• 1. Key Account Management

  Manage and oversee strategic key accounts, ensuring long-term partnership and sustainable sales growth.

  Develop account plans, sales strategies, and business proposals aligned with company objectives.

  Conduct regular business reviews with key clients to track performance, address concerns, and identify opportunities.

  Drive sales performance to achieve monthly, quarterly, and annual targets.

  Identify new business opportunities within existing accounts and potential new accounts.

  Monitor sell‑in, sell‑through, and inventory levels to optimize stock allocation and reduce gaps.

• 3. Promotion & Event Execution

  Plan, coordinate, and track sales promotions, marketing campaigns, and in‑store activation activities.

  Ensure promotional events run smoothly without operational issues or delays.

  Collaborate with marketing to execute promotions effectively.

• 4. Relationship Building

  Build and maintain strong relationships with key decision‑makers, store managers, and business partners.

  Act as the main point of contact for account‑related matters, ensuring timely communication and issue resolution.

• 5. Market & Competitor Analysis

  Keep track of market activities, competitor promotions, pricing movements, and new product launches.

  Provide insights and recommendations to management based on market trends and customer feedback.

• 6. Operational Excellence

  Oversee in‑store execution standards such as display quality, merchandising alignment, and brand guidelines.

  Track sales consultants’ performance (where applicable) and work closely with field teams to enhance productivity.

  Ensure timely submission of sales reports, forecasts, and account updates.

  Monitor planogram compliance, shelf display standards, and brand guidelines.

• 7. Cross‑Functional Collaboration

  Work closely with the marketing, supply chain, finance, and retail operations teams to support account needs.

  Align internal teams on business plans, promotional calendars, and strategic initiatives.

• 8. Others

  Manage inventory levels to ensure optimal stock availability and minimize overstock or stock‑out situations.

  Oversee promoters’ performance, scheduling, and daily operations to ensure strong in‑store execution and achievement of sales targets.

  Stock take is necessary to ensure accurate inventory records, identify any discrepancies or variances, and maintain proper stock control for smooth business operations.