Junior Digital Marketing Specialist - Hybrid KL, Lead Gen

BGC Group; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A creative marketing firm in Kuala Lumpur is seeking a fun and innovative Digital Marketing Specialist to drive brand growth across digital channels. This junior role demands hands-on experience in campaign execution, content creation, and performance optimisation. Your focus will be on translating strategies into results and managing social media campaigns. Ideal candidates have at least 2 years of experience and proficiency in tools like Mailchimp and Adobe Creative Suite. Hybrid work arrangements are offered.

Qualifications

• Minimum 2 years of experience in digital marketing, social media management, or a related role.
• Proficiency in Mailchimp, Canva, and Adobe Creative Suite.
• Strong graphic design skills to produce visually compelling content.

Responsibilities

• Translate marketing strategies into actionable digital marketing plans.
• Execute marketing campaigns for brand positioning and lead generation.
• Conduct market and competitor research for tactical opportunities.
• Manage and optimise multi-channel social media campaigns.
• Analyse campaign performance and leverage insights for improvement.

Skills

Digital marketing experience

Social media management

Graphic design skills

Campaign optimisation

Excellent communication

Time management

Tools

Mailchimp

Canva

Adobe Creative Suite

Job description

A creative marketing firm in Kuala Lumpur is seeking a fun and innovative Digital Marketing Specialist to drive brand growth across digital channels. This junior role demands hands-on experience in campaign execution, content creation, and performance optimisation. Your focus will be on translating strategies into results and managing social media campaigns. Ideal candidates have at least 2 years of experience and proficiency in tools like Mailchimp and Adobe Creative Suite. Hybrid work arrangements are offered.