Influencer Marketing Coordinator

Bjak; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading insurance and financial services platform in Malaysia seeks an Influencer Marketing Coordinator to support KOL and influencer initiatives. This role involves coordinating campaigns, maintaining influencer databases, and reviewing content to ensure brand alignment. Ideal candidates should have a relevant Bachelor’s degree and 1–3 years of experience in influencer marketing or social media, alongside strong organizational skills and a proactive mindset.

Benefits

Competitive remuneration

Fast learning curve & clear growth path

Exposure to regional influencer campaigns

Flat structure with decision-makers

Mission-driven work with real impact

Qualifications

• 1–3 years of experience in Influencer/KOL Marketing, Social Media, or related roles.
• Strong communication skills and ability to manage multiple tasks.
• Interest in content and social media trends.

Responsibilities

• Support the identification and coordination of KOLs/influencers.
• Assist with content review processes for alignment with brand guidelines.
• Track performance metrics of affiliate and creator partnerships.

Skills

Attention to detail

Organizational skills

Communication skills

Familiarity with social media

Education

Bachelor’s degree in Marketing or Communications

Job description

Influencer Marketing Coordinator (KOL & Content)

BJAK is Southeast Asia’s largest insurance and financial services platform. Headquartered in Malaysia, we help millions of users access affordable, transparent, and simplified financial products through Bjak.com.

Our proprietary technologies—from custom APIs to AI-driven engines—are designed to simplify previously complex or inaccessible services, from insurance to investments.

We operate across Malaysia, Taiwan, and Japan, and are building next-generation AI systems to transform how people experience financial services in ASEAN. If you're looking for a company where you can grow fast, think big, and make a meaningful impact — join us.

What We’re Looking For

We are looking for a detail-oriented and proactive Influencer Marketing Coordinator to support our KOL and influencer initiatives across multiple platforms.

In this role, you will support day-to-day influencer operations—from coordinating with KOLs and agencies to assisting with content reviews, campaign execution, and performance tracking. You will work closely with the Influencer Marketing Manager and cross-functional teams to ensure campaigns run smoothly and on time.

This role is ideal for someone who is highly organized, trend-aware, and excited to grow in influencer marketing within a fast-paced environment.

What You’ll Do

KOL & Influencer Coordination

• Support the identification, shortlisting, and coordination of KOLs/influencers across Instagram, TikTok, YouTube, and other platforms.
• Assist in influencer outreach, briefing, onboarding, and day-to-day communication.
• Help coordinate campaign timelines, deliverables, and approval processes.
• Maintain influencer databases and track deliverables and campaign status.

Content Support & Review

• Support content review processes to ensure alignment with brand guidelines and campaign briefs.
• Coordinate feedback between internal teams and creators.
• Ensure influencer content complies with advertising and platform guidelines (#ad, disclosures, etc.).

Affiliate & Partnership Support

• Assist in managing affiliate and creator partnerships.
• Track basic performance metrics such as clicks, conversions, and content output.

Trend Monitoring & Campaign Support

• Keep up with social media trends, platform updates, and influencer best practices.
• Support campaign ideation with research on creators, formats, and trends.

Reporting & Admin

• Support performance tracking and prepare basic campaign summaries.
• Assist with campaign administration including contracts, product seeding,, and documentation.

Cross-Functional Support

• Coordinate with Creative, Marketing, and other internal teams to support influencer campaign execution.

The Right Fit Has…

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in Influencer/KOL Marketing, Social Media, or related roles (internship experience welcomed).
• Familiarity with social media platforms and influencer ecosystems.
• Strong organizational skills and attention to detail.
• Good communication skills and ability to manage multiple tasks.
• Interest in content, creators, and social media trends.
• Comfortable working in a fast-paced environment and eager to learn.

Why Join BJAK

• Competitive remuneration
• Fast learning curve & clear growth path
• Exposure to regional influencer campaigns
• Flat structure — you’ll work closely with decision-makers
• Mission-driven work with real impact