Head of Marketing

Agensi Pekerjaan PERSOL Malaysia Sdn. Bhd.; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A prominent electric vehicle brand seeks a Head of Marketing to lead the overall marketing strategy in Malaysia. This senior role involves driving brand positioning, executing large-scale campaigns, and managing dealer marketing efforts. Ideal candidates will have at least 8-10 years of marketing experience, strong leadership skills, and an analytical mindset. The position offers significant career growth opportunities in a dynamic environment committed to sustainable business impact.

Benefits

Dynamic and fast-paced environment

Career progression opportunities

Regional collaboration with Singapore HQ

Qualifications

• Minimum 8 to 10 years of progressive marketing experience.
• Proven experience in developing large-scale brand campaigns.
• Strong track record in managing dealer or distributor marketing.

Responsibilities

• Define and lead Malaysia's overall marketing strategy.
• Drive brand positioning and go-to-market strategies.
• Lead large-scale brand campaigns and PR initiatives.

Skills

Leadership

Stakeholder management

Analytical mindset

Communications skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Overview

The Headof Marketing leads MNCAutomotive Industry overall marketing strategy in Malaysia, setting the long-term brand vision and driving sustainable business growth. This senior leadership role is responsible for delivering marketing excellence across all channels, markets, and dealer touchpoints, ensuring strong brand presence and commercial impact. Working closely with regional HQ, local teams, and external partners, the role plays a critical part in scaling MNCAutomotive Industry as a leading electric vehicle brand in the market.

Responsibilities

• Marketing Strategy & Brand Leadership
• Define and lead Malaysia’s overall marketing strategy in alignment with regional brand direction and business goals.
• Drive brand positioning, messaging, and go-to-market strategies to build awareness, consideration, and preference for MNCAutomotive Industry EVs in Malaysia.
• Lead large-scale brand campaigns, PR initiatives, media partnerships, and roadshows (e.g., auto expos, launches, lifestyle events).
• Ensure consistent brand expression across all consumer and dealer touchpoints, in adherence to HQ brand and creative guidelines.
• Identify local market opportunities, consumer trends, and competitive insights to inform marketing strategy and campaign planning.
• Translate market insights into actionable initiatives that support sales growth, EV adoption, and long-term brand equity.
• Partner closely with Sales and Operations teams to align marketing efforts with commercial priorities.
• Provide strategic oversight of dealer marketing across Malaysia to ensure consistent, high-quality execution.
• Establish and maintain dealer marketing frameworks, standards, and best practices to drive showroom traffic and lead generation.
• Review and endorse dealer marketing proposals, working with HQ to secure approvals where required and ensure responsible use of support funds.
• Monitor dealer marketing performance and recommend improvements to maximize effectiveness.
• Build, lead, mentor, and develop the Malaysia marketing team, fostering a culture of accountability, collaboration, and high-quality execution.
• Act as the primary marketing liaison between Malaysia and Singapore HQ, ensuring alignment, clear communication, and timely reporting.
• Manage and collaborate with external agencies, media partners, and event organizers to deliver impactful campaigns.

• Budget & Performance Management
• Own and manage the Malaysia marketing budget, ensuring efficient allocation of resources and strong return on investment.
• Define and track marketing KPIs across brand campaigns, digital channels, events, and dealer activations.
• Present performance reports, insights, and recommendations to senior management and HQ to drive continuous improvement.

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Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 8 to 10 years of progressive marketing experience, with significant leadership responsibility.
• Proven experience in developing large-scale brand campaigns and event marketing.
• Strong track record in managing dealer or distributor marketing, preferably across multiple locations or territories.
• Excellent leadership, stakeholder management, and communications skills.
• Strong analytical mindset with the ability to translate insights into actionable strategies.
• Experience in the automotive, retail, or lifestyle sectors is highly advantageous.

What We Offer

• The opportunity to lead high-impact events for an international EV brand.
• Regional collaboration with Singapore HQ and exposure to large-scale brand projects.
• A dynamic and fast-paced environment with strong career progression opportunities.

Application Details

Unlock job insights

Application questions

1. Which of the following statements best describes your right to work in Malaysia?
2. What’s your expected monthly basic salary?
3. Which of the following types of qualifications do you have?
4. How many years’ experience do you have as a Head of Marketing?
5. How many years’ experience do you have as a manager / team lead?

About the Employer

Human Resources & Recruitment 101-1,000 employees

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.