Head of Marketing

ICG Healthcare Sdn. Bhd; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A healthcare company in Malaysia is seeking a Marketing Manager to develop comprehensive marketing strategies aligned with business goals. Responsibilities include leading the marketing team, managing budgets, executing multi-channel campaigns, and analyzing market trends. The ideal candidate has strong leadership and analytical skills and experience in digital marketing and the healthcare industry is preferred.

Qualifications

• Proven leadership and team management skills.
• Strong analytical and data-driven decision-making.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing, SEO, content, and traditional channels.
• Strategic thinking and problem-solving abilities.

Responsibilities

• Develop comprehensive marketing strategies, branding, and positioning.
• Hire, train, mentor, and manage marketing teams.
• Prepare and oversee marketing budgets.
• Oversee multi-channel campaigns to drive engagement.
• Analyze consumer behavior and market trends.
• Track KPIs and report on campaign effectiveness.
• Collaborate with sales, product, and other departments.

Skills

Leadership and team management

Analytical skills

Communication skills

Digital marketing knowledge

Strategic thinking

Tools

Google Analytics

Marketing automation tools

Job description

Strategy & Planning: Develop comprehensive marketing strategies, branding, and positioning, aligning with overall business goals.

Team Leadership: Hire, train, mentor, and manage marketing teams (digital, content, creative, PR).

Budget Management: Prepare and oversee marketing budgets (monthly, quarterly, annual).

Campaign Execution: Oversee multi-channel campaigns (digital, social, email, events, PR) to drive awareness and engagement.

Market & Customer Analysis: Analyze consumer behavior, market trends, and competitor activities.

Performance Measurement: Track KPIs, analyze ROI, and report on campaign effectiveness.

Cross-Functional Collaboration: Work with sales, product, and other departments to integrate efforts.

Key Skills & Qualifications

Proven leadership and team management skills.

Strong analytical and data-driven decision-making.

Excellent communication, presentation, and interpersonal skills.

Deep understanding of digital marketing, SEO, content, and traditional channels.

Strategic thinking and problem-solving abilities.

Experience with analytics tools (e.g., Google Analytics) and marketing automation.

Candidates who have a few years of experience from the Healthcare Industry will have added advantage in their application for the position.