Head of Marketing

ICG Healthcare Sdn. Bhd; Petaling Jaya; On-site; MYR 250,000 - 300,000; Full time

Job summary

A leading healthcare company based in Malaysia is seeking a Marketing Manager to develop comprehensive marketing strategies, manage teams, and oversee campaign execution. The ideal candidate will have proven leadership skills, strong analytical abilities, and deep knowledge of digital marketing. Experience in the healthcare sector is an advantage. This role offers an opportunity to lead a dynamic marketing team and contribute directly to business growth.

Qualifications

• Proven leadership and team management skills.
• Strong analytical and data-driven decision-making abilities.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing strategies and channels.

Responsibilities

• Develop comprehensive marketing strategies and branding.
• Hire, train, mentor, and manage marketing teams.
• Prepare and oversee marketing budgets.
• Oversee multi-channel campaigns to drive awareness.
• Analyze consumer behavior and market trends.

Skills

Leadership skills

Analytical skills

Communication skills

Digital marketing expertise

Problem-solving abilities

Experience with analytics tools

Healthcare industry knowledge

Tools

Google Analytics

Job description

Strategy & Planning: Develop comprehensive marketing strategies, branding, and positioning, aligning with overall business goals.

Team Leadership: Hire, train, mentor, and manage marketing teams (digital, content, creative, PR).

Budget Management: Prepare and oversee marketing budgets (monthly, quarterly, annual).

Campaign Execution: Oversee multi-channel campaigns (digital, social, email, events, PR) to drive awareness and engagement.

Market & Customer Analysis: Analyze consumer behavior, market trends, and competitor activities.

Performance Measurement: Track KPIs, analyze ROI, and report on campaign effectiveness.

Cross‑Functional Collaboration: Work with sales, product, and other departments to integrate efforts.

Key Skills & Qualifications

• Proven leadership and team management skills.
• Strong analytical and data‑driven decision‑making.
• Excellent communication, presentation, and interpersonal skills.
• Deep understanding of digital marketing, SEO, content, and traditional channels.
• Strategic thinking and problem‑solving abilities.
• Experience with analytics tools (e.g., Google Analytics) and marketing automation.
• Experienced in the healthcare industry is an added advantage.

Candidates who have a few years of experience from the Healthcare Industry will have added advantage in their application for the position.