Executive, Personalization Operations Specialist

Mercedes-Benz Malaysia; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A major automotive brand in Malaysia is seeking a dynamic Personalization Operations Specialist to lead the delivery of personalized experiences. The ideal candidate will have at least 2 years of Digital Marketing experience, focusing on email marketing. Responsibilities include implementing use cases via Salesforce Marketing Cloud, supporting personalized customer journeys, and monitoring key performance indicators. Candidates should have excellent organizational and communication skills, along with familiarity in HTML/CSS. This role is crucial for driving engagement and customer satisfaction.

Qualifications

• 2+ years of Digital Marketing experience, with at least 1 year in email marketing.
• Hands-on experience in managing campaign deliveries.
• Familiarity with HTML/CSS and digital content management is a plus.

Responsibilities

• Drive and deliver Onsite use case implementations via Salesforce Marketing Cloud Personalization.
• Support implementation of personalized customer journeys and automations.
• Monitor KPIs and provide actionable insights.
• Align with teams for timely delivery of Personalization activations.

Skills

Digital Marketing experience

Email marketing

Salesforce Marketing Cloud

HTML/CSS familiarity

Organizational skills

Team player

English communication

Education

Bachelor’s degree in Marketing/Business/Computer Science

SFMC Email Specialist Certification (good to have)

Tools

Salesforce Marketing Cloud

CRM platforms

Job description

About the job:

We are looking for a dynamic and detail-oriented Personalization Operations Specialist to own the delivery and execution of personalized experiences across Onsite, Offsite, and Omni-channel touchpoints. The ideal candidate will work closely cross-streams to ensure timely and high-impact personalization delivery that drives engagement, conversion, and customer satisfaction.

Role description:

• Drive and deliver Onsite use case implementations via Salesforce Marketing Cloud Personalization
• Support implementation of personalized customer journeys, automations, and email HTML templates for Omnichannel use cases using Salesforce Marketing Cloud Email and Mobile studio
• Supporting local markets in day-to-day Personalization operations, with a focus on achieving optimal use of Personalization use cases
• Monitor KPIs and formulate actionable insights and recommendations for markets and management
• Align and work closely with all streams to deliver Personalization activations across Campaigns and Always-on to ensure on-time delivery
• Demand management and co-ordination with HQ and market

Education level / Training

• Bachelor’s degree in the field of Marketing / Business/ Computer Science or a comparable qualification.
• Good to have: SFMC Email Specialist Certification

Experience (type of)

• 2+ years of Digital Marketing experience, with at least 1 year specializing in email marketing, either agency or brand side.
• Hands-on experience in managing campaign deliveries: plan, execute and cross-team collaboration
• Hands-on experience in EDM development and execution, using tools such as Salesforce Marketing Cloud or equivalent CRM platforms
• Good understanding of overall audience strategy and best practices
• Familiarity with HTML/CSS and digital content management is a plus

Specific knowledge/ Skill

a) Technical Knowledge:

• Salesforce Marketing Cloud, HTML/CSS

b) Soft Skills:

• Good team player, strong organizational skills, attention to detail, and ability to manage multiple projects
• Self-motivated, result-oriented, hardworking and able to work under pressure
• Customer service oriented and strong service mind
• Good English communication skills