Executive - Performance Media

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A local digital marketing firm in Kuala Lumpur seeks a Digital Marketing Specialist to strategize and execute online acquisition efforts. The ideal candidate has a BA/BS, 0-2 years of relevant experience, strong analytical skills, and an entrepreneurial mindset. The role offers a comprehensive employee benefits package and a hybrid working schedule.

Benefits

Generous leave entitlements

Comprehensive medical coverage

Life and personal accident insurance

Phone Allowance

Qualifications

• 0-2 years of experience in digital marketing.
• Strong experience with performance marketing.
• Entrepreneurial mindset and a data-driven mentality.
• Excellent time management and organization skills.

Responsibilities

• Help strategize and execute local paid online acquisition efforts.
• Collect data and track performance against set KPIs.
• Manage workflow and setup for projects across platforms.
• Regularly analyze performance and adjust as needed.
• Serve clients for media briefing and strategy planning.
• Troubleshoot technical issues on campaigns.
• Innovate to improve performance and growth.

Skills

Performance marketing tools

Analytical skills

Time management

Leadership

Education

BA/BS or equivalent

Job description

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
  • Search engine marketing (SEM), Search Engine Optimisation (SEO)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and howto work with them
• Excellent time management and organisation skills, comfortable in meeting tightdeadlines
• Strong leadership abilities and track-record of hitting targets with limitedresources/budget
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional Information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance