Executive, Digital Marketing

CARSOME; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A prominent automotive platform in Malaysia is seeking an Executive in Digital Marketing to enhance brand visibility and drive lead generation. This role involves developing digital marketing strategies, overseeing social media, and utilizing analytics tools to optimize performance. The ideal candidate will have a Bachelor’s degree, 1-2 years of experience in digital marketing, and a strong command of both Bahasa Malaysia and English. Passion for the automotive industry is a plus.

Qualifications

• Minimum of 1-2 years of experience in digital marketing.
• Proven track record of managing successful online campaigns.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Develop and manage comprehensive digital marketing strategies.
• Oversee social media content planning and execution.
• Utilize digital analytics tools to measure campaign performance.

Skills

Digital marketing strategy

Data analysis

Content creation

Social media management

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Google Ads

Meta Ads

TikTok Ads

Job description

About you:

The Executive, Digital Marketing, is responsible to strategize, execute and optimize digital marketing efforts for CARSOME Malaysia. This role requires a dynamic individual with a deep understanding of digital marketing trends, a passion for driving online engagement and the ability to lead key digital touchpoints that align with the overall marketing strategy and KPIs.

Your Day-to-day:

Digital Strategy & Campaign Management:

• Develop, implement and manage comprehensive digital marketing strategies to enhance brand visibility and drive lead generation across digital platforms.
• Lead the planning and execution of initiatives across multiple digital touchpoints, including but not limited to website, social media and online advertising.
• Collaborate closely with the Digital Marketing Manager to ensure alignment with overall marketing goals and objectives.
• Work closely with CARSOME’s Performance team on online media planning, managing and optimizing online campaigns.

Social Media Management:

• Oversee social media content planning and execution, ensuring consistent brand messaging across all channels.
• Monitor social media trends, community engagement and analytics to optimize performance and enhance CARSOME online presence.
• Manage social media communications, coordinating with the Regional Creative Manager for the development of visually compelling and engaging contents.

Content Creation & Optimization:

• Drive the creation of digital content, including static contents, video contents and other formats to support marketing efforts.
• Able to read and proofread creative copies, both in Bahasa Malaysia and English, ensuring clarity, tone and alignment with brand guidelines.

Analytics & Reporting:

• Utilize digital analytics tools to monitor, measure and report on the performance of all digital marketing touchpoints.
• Provide actionable insights and recommendations based on data analysis to continuously improve the effectiveness of digital marketing efforts.
• Prepare bi-weekly reports on key metrics, KPIs and ROI for digital marketing activities.

Partnerships & Collaboration:

• Collaborate with CARSOME Academy’s internal teams, CARSOME Group and partners to enhance digital marketing efforts.
• Engage in grassroots activations, including collaborations with school counselors, school fairs and seminars, to expand CARSOME Academy’s reach and build relationships within the education and automotive industry.

Your Know-how:

• Minimum Bachelor’s degree in marketing, digital marketing or a related field.
• Minimum of 1-2 years of experience in digital marketing, with a proven track record of managing successful online campaigns.
• Expertise in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, TikTok Ads and social media platforms. Experience in a CRM platform is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional command of Bahasa Malaysia and English, with excellent writing and proofreading skills.
• Possess initiative, creativity and strategic thinking.
• Strong interpersonal skills and the ability to work collaboratively in a team environment.
• A passion for Automotive and experience in the Automotive industry is an advantage.