Events & BTL Marketing Specialist

SAIC Motor; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading automotive company is seeking a skilled Marketing Coordinator to manage events and execute BTL marketing initiatives. The role involves organizing corporate events, coordinating logistics, and ensuring brand visibility. Candidates should have a degree in Marketing or related fields, along with 1-3 years of relevant experience. Strong organisational and communication skills are essential, as well as proficiency in MS Office. The position may require travel and weekend work for events.

Qualifications

• Minimum 1-3 years of experience in event management and/or BTL marketing.
• Proficient in MS Office (Word, Excel, PowerPoint); basic design skills are an added advantage.
• Willing to travel and work on weekends/public holidays when required (for events).

Responsibilities

• Plan, organise, and execute corporate events, product launches, and exhibitions.
• Develop and implement BTL marketing campaigns aligned with brand objectives.
• Coordinate logistics including venue booking and vendor sourcing.
• Provide weekly/monthly updates on event status and campaign outcomes.

Skills

Organisational skills

Project management

Communication skills

Interpersonal skills

Creativity

Detail-oriented

Education

Degree in Marketing, Mass Communication, Business Administration

Tools

MS Office (Word, Excel, PowerPoint)

Job description

A leading automotive company is seeking a skilled Marketing Coordinator to manage events and execute BTL marketing initiatives. The role involves organizing corporate events, coordinating logistics, and ensuring brand visibility. Candidates should have a degree in Marketing or related fields, along with 1-3 years of relevant experience. Strong organisational and communication skills are essential, as well as proficiency in MS Office. The position may require travel and weekend work for events.