Email Campaign Architect: Lifecycle & Personalization

BID Operations; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic marketing firm located in Kuala Lumpur is seeking an Email Marketing Specialist to build, test, and deploy full-lifecycle campaigns. Ideal candidates will have 1-3 years of B2C email marketing experience, familiarity with email marketing regulations, and proficiency in tools such as HubSpot. This position offers career growth opportunities in a vibrant work culture with benefits like healthcare coverage and gym access.

Benefits

Opportunities for career growth

Healthcare coverage

Gym benefits

Flexible dress code

Vibrant work culture

Qualifications

• 1-3 years of experience in B2C email marketing, preferably in finance or tech industries.
• Familiarity with GDPR and CAN-SPAM regulations.
• Proficiency in English; knowledge of Mandarin or other Asian languages is an advantage.

Responsibilities

• Build, test, and deploy full-lifecycle email campaigns.
• Collaborate with marketing teams for campaign design and execution.
• Track and report core email metrics and performance dashboards.
• Maintain and optimize automated workflows to improve ROI.

Skills

B2C email marketing experience

Lead/user segmentation

Data analysis

Cross-departmental collaboration

Project management awareness

Education

Bachelor’s degree in Marketing, Business English, or related fields

Tools

HubSpot

Salesforce Marketing Cloud

Job description

A dynamic marketing firm located in Kuala Lumpur is seeking an Email Marketing Specialist to build, test, and deploy full-lifecycle campaigns. Ideal candidates will have 1-3 years of B2C email marketing experience, familiarity with email marketing regulations, and proficiency in tools such as HubSpot. This position offers career growth opportunities in a vibrant work culture with benefits like healthcare coverage and gym access.