Education Marketing Lead: Enrolment & Brand Growth

UCSI Schools Group; Port Dickson; On-site; MYR 100,000 - 150,000; Full time

Job summary

An educational institution in Port Dickson is seeking a Marketing Manager to spearhead marketing and enrolment strategies. This role involves overseeing digital marketing initiatives, managing marketing budgets, and collaborating with various departments. The ideal candidate has a Bachelor’s degree in Marketing and significant experience in the education sector. Strong leadership and communication skills are essential, alongside proficiency in digital tools.

Qualifications

• Minimum 5-7 years of experience in marketing, preferably in the education sector.
• Proven experience developing and executing successful marketing campaigns.
• Excellent command of English and Mandarin; proficiency in Bahasa Malaysia is an advantage.

Responsibilities

• Develop and implement marketing and communications plans to increase student enrolment.
• Lead digital marketing initiatives and oversee content creation for platforms.
• Collaborate with Admissions team to enhance lead generation campaigns.

Skills

Leadership

Communication

Digital marketing

Analytical skills

Project management

Education

Bachelor’s Degree in Marketing, Communications, or Business Administration

Tools

CRM systems

Digital marketing tools

Adobe Suite

Canva

Job description

An educational institution in Port Dickson is seeking a Marketing Manager to spearhead marketing and enrolment strategies. This role involves overseeing digital marketing initiatives, managing marketing budgets, and collaborating with various departments. The ideal candidate has a Bachelor’s degree in Marketing and significant experience in the education sector. Strong leadership and communication skills are essential, alongside proficiency in digital tools.