Ecommerce Product Manager

ASUS; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading technology company based in Kuala Lumpur seeks a Digital Business Development Manager to oversee the brand's eStore operations and drive online revenue. The role requires 3–5 years of experience in managing direct-to-consumer platforms and a strong background in digital marketing and analytics. The ideal candidate will collaborate with IT teams to leverage eCommerce technologies and enhance customer experiences.

Qualifications

• 3–5 years experience managing a direct-to-consumer platform.
• Strong knowledge of digital marketing and eCommerce analytics.
• Hands-on experience with various eCommerce technologies.

Responsibilities

• Manage operations of the official brand.com eStore.
• Develop and manage digital marketing campaigns across various platforms.
• Collaborate with IT teams to implement eCommerce technologies.

Skills

Digital marketing

E-Commerce management

Analytical skills

Project management

Education

Bachelor’s Degree in Business, Marketing, E-Commerce

Tools

CMS

CRM

MarTech tools

Job description

Key Responsibilities

1. Digital Business Development & Store Management

• Manage the day-to-day operations of the official brand.com eStore (product assortment, pricing, promotions, inventory updates, and content management).
• Drive online revenue growth by identifying new business opportunities, partnerships, and customer engagement strategies.
• Plan and execute product portfolio approaches using sales data, market insights, and competitor benchmarking.
• Ensure seamless integration of logistics, payments, and customer service touchpoints to deliver a premium shopping experience.

2. Performance Marketing & Campaign Optimization

• Develop and manage digital marketing campaigns across paid search, display, social media, affiliates, and retargeting.
• Monitor, analyze, and optimize campaign performance through A/B testing, conversion funnel analysis, and CRO.
• Manage campaign budgets efficiently to maximize ROI while tracking key KPIs (ROAS, CTR, CPA, LTV, etc.).

3. Technology & Innovation (MarTech / ECTech)

• Collaborate with IT/development teams to implement and enhance eCommerce technologies (CMS, OMS, PIM, CRM, marketing automation).
• Leverage MarTech tools to deliver personalized shopping experiences and improve customer segmentation.
• Stay updated on emerging technologies such as AI-driven personalization, voice commerce, and headless commerce.

Requirements

• Bachelor’s Degree in Business, Marketing, E-Commerce, or related field.
• Minimum 3–5 years of experience managing a brand.com online store / direct-to-consumer (D2C) platform (experience in marketplace-only roles is not sufficient).
• Strong knowledge of digital marketing, eCommerce analytics, and campaign optimization.
• Hands-on experience with CMS, OMS, CRM, and marketing automation tools.
• Excellent analytical skills, with the ability to turn insights into actionable strategies.
• Self-starter, highly organized, and able to work independently in a fast-paced environment.