Digital Marketing Specialist

WediaLab; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A marketing agency in Kuala Lumpur is seeking a Digital Marketing Specialist to enhance clients' social media presence and improve advertising performance. The ideal candidate will have a background in marketing and experience with paid media strategies. This role requires excellent communication skills in English and familiarity with analytical tools to support campaign reporting.

Qualifications

• Diploma or Degree in Marketing, Mass Communication, or Advertising.
• Experience with paid media strategies is a plus.
• Excellent communication in English; other languages advantageous.

Responsibilities

• Work with Digital Marketing teams to improve ads performance.
• Collaborate to create content for clients’ social media.
• Monitor social media sentiment and brand positioning.

Skills

Social media marketing

Content creation

Analytical tools proficiency

Communication skills

Strategizing paid media

Education

Bachelor’s Degree/Postgraduate Diploma in Marketing

Tools

Microsoft Excel

AdWords

Facebook Ads

Instagram Ads

YouTube Ads

Job description

Responsibilities

• Work with Digital Marketing teams to improve social media advertisement performance.
• Collaborate with different departments to strategise, plan and create content for clients’ social media.
• Monitor daily for social media sentiment and brand positioning.
• Maintain campaign reporting, metrics, and site analysis, and oversee execution of campaign schedules and budgets.
• Monitor costs and return on investment (ROI).
• Identify opportunities of improvement and engagement to help clients expand brand awareness.
• Assist seniors in creating reports with analytics to send to stakeholders for regular updates on content performance.

Qualifications

• Diploma/Advanced/Higher/Graduate Diploma, Bachelor’s Degree/Postgraduate Diploma/Professional Degree in Marketing, Mass Communication, or Advertising/Media.
• Experience in strategising and optimising paid media strategies across platforms like Facebook/Instagram, AdWords, YouTube, and third-party ad platforms is a plus.
• Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous.
• Proficiency in Microsoft Excel or other analytic tools for reporting and analysis.
• Tech-savvy with strong knowledge of online marketing tools.
• Additional advantage: Background in marketing agency, e-commerce, partner relationships, or dropshipping business.