Digital Marketing Manager

Agensi Pekerjaan HR Pro Sdn Bhd; Puchong; On-site; MYR 100,000 - 150,000; Full time

Job summary

A recruitment agency in Malaysia is seeking an experienced Digital Marketing Manager to lead digital marketing strategies and manage multi-channel campaigns. The role requires a Bachelor's degree in Marketing or a related field and a minimum of 5 years of experience in digital marketing, with at least 3 years in a leadership position. Candidates should have strong analytical skills, proficiency in digital marketing tools, and a thorough understanding of marketing strategies to drive engagement and performance. Benefits include annual leave and medical leave.

Benefits

Annual Leave

Medical and Hospitalisation Leave

EPF

SOCSO

Allowance Provided

Qualifications

• Minimum 5-8 years of experience in digital marketing.
• At least 3 years in a managerial or leadership role.
• Strong understanding of conversion tracking and attribution models.

Responsibilities

• Develop and lead digital marketing strategies.
• Collaborate with teams to create effective campaigns.
• Conduct market research and analyze campaign performance.
• Manage marketing budgets and optimize based on metrics.

Skills

Proficiency in Mandarin or Cantonese

Strong English communication skills

Experience in digital marketing

Analytical skills

Experience with digital marketing tools

Event or exhibition marketing knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics (GA4)

Google Ads

Meta Ads

LinkedIn Campaign Manager

CRM systems

Marketing automation platforms

Job description

Requirements

• Proficiency in Mandarin or Cantonese is an added advantage, in addition to strong English communication skills.

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or a related field.

• Minimum 5–8 years of hands‑on experience in digital marketing, with at least 3 years in a managerial or leadership role.

• Proven experience in developing and executing multi‑channel digital marketing campaigns, including paid media, email marketing, social media, content marketing, SEO/SEM, and marketing automation.

• Strong experience in event or exhibition marketing, B2B marketing, or trade show promotion is highly preferred.

• Demonstrated ability to analyze campaign performance, translate data into actionable insights, and optimize campaigns based on KPIs such as acquisition, engagement, retention, and ROI.

• Proficient in digital marketing tools and platforms such as Google Analytics (GA4), Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM systems, and marketing automation platforms.

• Solid understanding of conversion tracking, attribution models, and performance measurement frameworks across multiple channels.

• Experience managing marketing budgets, forecasting spend, and optimizing performance to achieve business objectives.

• Strong knowledge of audience segmentation, personalization strategies, and customer journey mapping.

Responsibilities

• Develop and lead digital marketing strategies to promote on relevant platforms, driving campaign execution and performance.

• Collaborate with sales, project, and marketing teams to create and execute effective multi‑channel campaigns aimed at engaging target audiences, ensuring campaign success through comprehensive planning and implementation.

• Conduct market research to identify key trends and insights, regularly monitor and optimize campaign performance, and implement best practices for continuous improvement.

• Translate marketing strategies into actionable metrics, including acquisition, customer engagement, retention, brand awareness, and the development of new propositions and innovation goals.

• Initiate new tactics to engage both existing and new audience segments, contributing to the growth of established and emerging brands in the event portfolio.

• Oversee processes and platforms to ensure proper tracking and visibility of multichannel conversions and channel attribution.

• Ensure that all marketing campaigns align with the company's overarching marketing strategy and objectives.

• Leverage deep audience insights to personalize and target marketing content, delivering it at the most effective times.

• Manage campaign budgets, optimizing spend based on performance metrics.

• Continuously focus on data‑driven decision‑making to maximize time efficiency and marketing spend, enhancing results, experiences, and performance.

Benefits

• Annual Leave
• Medical and Hospitalisation Leave
• EPF
• SOCSO
• Allowance Provided