Digital Marketing Executive

Nasty Holding Sdn Bhd; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic digital marketing firm in Malaysia seeks a Digital Marketing Executive responsible for planning and optimizing campaigns across various platforms. The role involves managing social media, enhancing SEO, and tracking performance metrics, ensuring effective collaboration with teams. Ideal candidates will have a diploma in marketing, hands-on experience with digital tools, and a strong analytical mindset. This is a unique opportunity to contribute to brand growth in a fast-paced environment.

Qualifications

• 1–3 years of experience in digital marketing or related roles.
• Hands-on experience with digital advertising platforms.
• Strong understanding of SEO, SEM, and content creation.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage social media accounts and develop content calendars.
• Oversee website updates and implement SEO best practices.
• Monitor campaign performance and provide regular reports.
• Collaborate with internal teams and external partners.

Skills

Digital advertising experience

SEO knowledge

Social media management

Proficiency in Google Analytics

Copywriting skills

Analytical mindset

Basic design knowledge

Education

Diploma/Degree in Marketing or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Mailchimp

HubSpot

Job description

Position Summary

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. This role drives brand awareness, engagement, and leads/sales by leveraging data-driven strategies, content creation, and performance marketing tools. The successful candidate will work closely with internal teams to ensure consistent brand messaging and effective digital presence.

Key Responsibilities

A. Digital Campaign Management

• Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
• Optimize campaign performance to achieve KPIs such as CTR, conversions, ROAS, and cost per lead.
• Conduct A/B testing on ads, landing pages, and creatives.

B. Social Media & Content

• Manage and maintain company social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.).
• Develop engaging content calendars aligned with brand tone and marketing goals.
• Work with designers, videographers, and agencies to develop high-quality visuals and content.

C. Website & SEO

• Oversee website updates, content improvements, and user experience optimization.
• Implement SEO best practices, including keyword research, content optimization, and link-building strategies.
• Track website performance with Google Analytics / GA4, Search Console, and other tools.

D. Performance Tracking & Reporting

• Monitor daily campaign performance and provide weekly/monthly reports.
• Analyze metrics to identify insights, trends, and opportunities for improvement.
• Prepare dashboards for management to track ROI, lead quality, and customer acquisition metrics.

E. Collaboration & Coordination

• Work closely with Sales, Creative, and Product teams to align marketing strategies with business objectives.
• Coordinate with external vendors, agencies, influencers, and partners when needed.

Requirements Education & Experience

• Diploma/Degree in Marketing, Digital Marketing, Communications, or related field.
• 1–3 years of experience in digital marketing or related roles.

Skills & Competencies

• Hands-on experience with digital advertising platforms (Google, Meta, TikTok, etc.).
• Strong understanding of SEO, SEM, social media management, and content creation.
• Proficiency in analytics tools (Google Analytics, Data Studio, Facebook Ads Manager).
• Good copywriting skills and basic design knowledge (Canva/Photoshop is a plus).
• Strong analytical mindset and ability to interpret campaign data.
• Ability to work in a fast-paced environment and manage multiple projects.

Personal Attributes

• Creative, proactive, and results-driven.
• Strong communication and teamwork skills.
• Attention to detail and commitment to deadlines.

KPIs (Key Performance Indicators)

• Campaign ROI / ROAS
• Lead generation volume and cost per lead
• Website traffic and conversion rate
• Social media engagement & growth
• Monthly content deliverables
• SEO ranking improvements

Additional Notes

• Able to work flexible hours when campaigns require.
• Familiarity with marketing automation tools (Mailchimp, HubSpot, etc.) is an added advantage.