Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
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