Digital Marketing Executive

Tiger Green Resources Malaysia Sdn Bhd; Kedah; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading e-commerce company in Malaysia is seeking a skilled professional to lead the launch and scaling of online stores across major platforms such as Shopee, Lazada, and TikTok. The role involves setting up operations, implementing marketing strategies, and analyzing data to drive performance. Candidates should have 3-5 years of e-commerce experience along with a proven track record in growth strategies and teamwork. The position requires agility in adapting to market changes and proficiency in e-commerce platforms.

Qualifications

• 3–5 years in e-commerce with documented success.
• Proven skills in performance marketing and analytics.
• Expertise in using e-commerce platforms.

Responsibilities

• Lead setup of online stores across platforms.
• Conduct market research to define GTM strategies.
• Execute performance marketing campaigns.

Skills

E-commerce experience

Data analysis

Marketing strategy

Team leadership

Tools

Excel

Data visualization tools

Shopee Seller Centre

Lazada Seller Center

TikTok Shop Academy

Job description

Key Responsibilities

Phase 1: The Build (0 to 1)

• Infrastructure Setup: Lead end-to-end setup of stores on key marketplaces (Shopee, Lazada, TikTok Shop) and/or official website.
• Operational Foundation: Establish SOPs for order fulfillment, inventory management, and customer service.
• Product GTM Strategy: Conduct market research and competitor analysis to define pricing, assortment, and Go‑To‑Market (GTM) strategies.
• Brand Identity: Work with designers to optimize store visuals and product listings for high conversion from day one.

Phase 2: The Scale (1 to 10)

• Traffic Acquisition: Execute and optimize performance marketing campaigns (Facebook CPAS, Google SEM, TikTok Ads) to drive high-quality traffic.
• Campaign Management: Mastermind strategy for mega‑sale events (9.9, 11.11, 12.12) and pay‑day promotions to maximize GMV.
• Data Analytics: Deep‑dive into store analytics, tracking CAC, LTV, and conversion rates to make data‑backed decisions.
• Retention & CRM: Implement loyalty programs and email/chat marketing to increase repeat purchase rates.
• Team Leadership: Recruit and manage a high‑performing team of specialists (Live‑streamers, CS, Designers) as the business grows.

Requirements

• Proven Track Record: 3–5 years in e‑commerce with documented success in launching and scaling brands.
• Platform Expertise: Expert-level of Shopee Seller Centre, Lazada Seller Center, and TikTok Shop Academy.
• Growth Mindset: A full‑stack operator who can upload products today and present a 12‑month growth strategy tomorrow.
• Analytical Prowess: Highly proficient in Excel and data visualization tools; can calculate ROI and ROAS precisely.
• Agility: Ability to adapt quickly to algorithm changes and market trends in SEA e‑commerce.