Digital Marketing Executive

ProtectHealth Corporation Sdn. Bhd.; Cyberjaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A not-for-profit healthcare organization based in Cyberjaya is seeking a Digital Marketing Executive to enhance public awareness of national health initiatives. The role involves managing digital campaigns, designing content, and delivering accurate information to the Malaysian public. Candidates should have 1–3 years of experience in digital marketing. Strong web content writing skills are essential, along with knowledge of web analytics tools. This is an on-site position with a focus on engaging vulnerable groups across various digital platforms.

Qualifications

• 1–3 years of experience in digital marketing, content creation, or social media management.
• Strong web content writing skills to create engaging and optimized content.
• Knowledge of web analytics tools to track campaign performance.

Responsibilities

• Develop, design, and manage digital content for social media and website.
• Support and monitor digital campaign execution, optimizing for impact.
• Track digital KPIs and create insight reports to guide communication strategy.

Skills

Digital marketing

Content creation

Social media management

Web content writing

Web analytics

Teamwork

Education

Bachelor’s degree in a relevant field

Job description

Company Description

ProtectHealth Corporation, established in 2016 as a wholly-owned subsidiary of ProtectHealth Malaysia under the Ministry of Health (MOH), is a not-for-profit organization committed to enhancing healthcare access and reducing costs. It plays a critical role in administering innovative healthcare financing initiatives, including Skim Peduli Kesihatan untuk Kumpulan B40 (PeKa B40) and the Skim Perubatan Madani (SPM). ProtectHealth also supports the National COVID-19 Immunisation Programme by integrating private medical practitioners. With significant experience in strategic purchasing, ProtectHealth aims to enhance Malaysia’s primary healthcare services.

Role Description

This is a contract role for a Digital Marketing Executive based in Cyberjaya, Malaysia. As an on-site employee, the candidate will support ProtectHealth’s communication and public outreach mission by managing digital campaigns, designing content, and enhancing public awareness of national health initiatives. This role focuses on delivering clear, engaging, and accurate information to the Malaysian public, particularly vulnerable groups, across all digital touchpoints.

What You’ll Do

• Develop, design, and manage digital content for social media, website, and campaign platforms.
• Support and monitor digital campaign execution, optimising for reach, engagement, and impact for PeKa B40, Skim Perubatan Madani, and other initiatives.
• Track digital KPIs and create insight reports to help guide communication strategy, as well as segment audiences and analyse behavioural patterns.
• Work with internal teams to maintain consistent messaging and coordinate with vendors, designers, agencies, and partners to ensure effective content development.
• Strengthen digital outreach, reply professionally and properly to public enquiries via various platforms.

Qualifications

• Bachelor’s degree is preferred but not mandatory. Candidates with strong portfolios and practical experience are encouraged to apply
• Minimum 1–3 years’ experience in digital marketing, content creation, or social media management.
• Experience in Social Media Marketing and platform management
• Strong Web Content Writing skills to create engaging and optimised content
• Knowledge of Web Analytics tools to track campaign performance and develop data-driven strategies
• Adaptability, teamwork, and excellent organisational skills are required
• Experience in the healthcare or not-for-profit sector is an advantage