Digital Marketer (Content Focus)

CTG Wellness Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A digital marketing firm in Kuala Lumpur is seeking a creative professional passionate about content creation to join their team. This role involves responsibilities such as video shooting, scriptwriting, and influencer collaborations. Candidates should possess a Bachelor's degree in relevant fields and excellent Mandarin communication skills. Benefits include an annual bonus, training, fast-track promotions, and company trips.

Benefits

Annual bonus

EPF and SOCSO

Fast-track promotion opportunities

Company trip

Annual Leave

Allowance Provided

Training Provided

Qualifications

• Bachelor’s degree in a relevant field, like Marketing or Creative Arts.
• Excellent written and verbal communication skills in Mandarin.
• Familiarity with script writing, shooting, and video editing.

Responsibilities

• Create short videos and images using tools like CapCut and Canva.
• Write engaging scripts and storyboards for video content.
• Identify and collaborate with influencers and Key Opinion Consumers.
• Prepare content for social media platforms for promotions.
• Collaborate with brand managers and designers for campaign execution.
• Operate FB / TikTok Ads Manager for ad placements and analysis.

Skills

Creative thinking

Communication skills in Mandarin

Video shooting and editing

Data analysis (CTR, CPM, ROAS)

Education

Bachelor’s degree in Marketing, Mass Communication, Creative Arts, or STEM

Tools

CapCut

Canva

Job description

Requirements

• Bachelor’s degree in a relevant field, including but not limited to Marketing, Mass Communication, Creative Arts, or STEM-related disciplines
• Excellent verbal and written communication skills in Mandarin
• Familiar with script writing, shooting, and video editing
• Ability to interpret and analyze advertising performance data (CTR, CPM, ROAS) and optimize creative content accordingly

Responsibilities

This is a role for someone passionate about content creation, with creative thinking, and eager to engage in the social media sphere. You will be directly involved in video shooting, scriptwriting, influencer collaborations, and cross-platform content production, gaining valuable experience through practice and having the opportunity to grow into a professional digital marketing talent.

• Video and Image Content Creation: Shoot product or lifestyle short videos, using tools like CapCut and Canva for basic editing and visual processing.
• Scriptwriting and Storyboarding: Write concise, impactful, and engaging scripts and copy, balancing creativity and expression.
• Influencer and KOC Collaboration: Identify and connect with influencers and Key Opinion Consumers (KOCs) to drive collaboration and content production.
• Social Media Content Production: Prepare content materials for platforms such as Facebook, Xiaohongshu, and Instagram to support promotional campaigns.
• Cross-Team Collaboration: Work closely with brand managers, designers, and product teams to ensure the smooth execution of content and campaigns.
• Ad Placement and Data Analysis: Independently operate FB / TikTok Ads Manager to conduct ad placements, manage budgets, and optimize content and campaign performance based on data.

Benefits

• Annual bonus
• EPF and SOCSO
• Fast-track promotion opportunities for those who demonstrate exceptional performance and potential
• Company trip
• Annual Leave
• Allowance Provided
• Training Provided