Digital Marketer (2 - 5 years)

Infra Mobile Digital; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A digital marketing firm seeks a skilled marketing automation and AI integration specialist to enhance customer experience and engagement. Key responsibilities include managing predictive analytics, content creation, and performance marketing across various platforms. The ideal candidate should possess strong skills in AI tools, marketing software, and data analysis. This position offers an opportunity to shape brand presence and drive innovative campaigns in a dynamic environment.

Responsibilities

• Using AI tools to generate content and optimize campaigns.
• Managing marketing automation workflows.
• Using predictive analytics for customer behavior forecasting.
• Reading dashboards and analyzing customer behavior.
• Managing SEO content and optimizing keywords.
• Managing brand presence across major social media platforms.
• Running and optimizing paid ads.

Skills

AI content creation (ChatGPT, Claude, Runway, Midjourney)

Content & Creative (Figma, Adobe Express, etc.)

Marketing automation (HubSpot, Mailchimp, Zoho, ActiveCampaign)

Data analysis basics (Google Analytics 4, Looker Studio, CRM reporting)

Short-form video production (CapCut, Canva)

Job description

1. Core Responsibilities

AI & Automation Integration (New Standard)

• Using AI tools to generate content, optimize campaigns, and personalize customer experiences.
• Managing marketing automation workflows (email journeys, retargeting, funnel automation).
• Using predictive analytics to forecast trends and customer behaviors.

Data-Driven Decision Making

• Reading dashboards, analyzing customer behaviour, and identifying opportunities.
• Understanding CRM data, website analytics, and attribution models.
• Reporting ROI clearly to decision-makers.

Full-Funnel Content Creation

• Managing SEO content and optimizing for keywords and user intent.

Social Media & Community Management

• Managing brand presence across Instagram, TikTok, LinkedIn, Facebook & X.
• Running paid ads and optimizing targeting. Ads & Performance - Meta Ads Manager, Google Ads, TikTok Ads.
• Engaging with audiences and building brand loyalty.

Performance Marketing

• Running Google Ads, Meta Ads, TikTok Ads.
• Tracking conversions and improving CAC (customer acquisition cost).
• A/B testing creatives and landing pages.

Customer Experience (CX) Skills

• Ensuring consistent brand experience across website, chatbot, emails, and social.
• Implementing personalization through AI and CRM tools.

2. Skills Required

• AI content creation (ChatGPT, Claude, Runway, Midjourney).
• Content & Creative (Figma, Adobe Express and etc).
• Marketing automation (HubSpot, Mailchimp, Zoho, ActiveCampaign).
• Data analysis basics (Google Analytics 4, Looker Studio, CRM reporting).
• Short‑form video production (CapCut, Canva).