Data Analytics Lead

Learntastic; Batu Pahat; Remote; MYR 294,000 - 380,000; Full time

Job summary

A fast-growing education company is seeking a Data Analyst Lead to work remotely. The ideal candidate will have over 5 years of experience in marketing analytics and a strong understanding of digital marketing metrics. Responsibilities include analyzing campaign performance and building insightful reports for leadership. This role offers a competitive salary and the chance to shape marketing strategies within an innovative environment.

Benefits

Competitive salary

Performance-based bonuses

Flexible remote work environment

Qualifications

• 5+ years of experience in marketing analytics or business intelligence.
• Strong knowledge of digital marketing performance metrics.
• Excellent communication skills to present data insights.

Responsibilities

• Collect and analyze marketing and traffic data.
• Build dashboards that simplify complex data for leadership.
• Collaborate with teams to align insights with goals.

Skills

Marketing analytics

Business intelligence

Digital marketing metrics

Data storytelling

Problem-solving

Tools

Google Analytics

Tableau

Excel

SQL

Power BI

Job description

Overview

Location: Remote

Employment Type: Full-Time

About Us: We are a fast-growing continuous education company with multiple brands in the e-learning and certification space. Our mission is to provide high-quality, accessible courses for professionals across industries. We’re looking for a Data Analyst Lead who can dig into our marketing and traffic data, uncover insights, and deliver clear, actionable reports to leadership.

What You’ll Do

• Collect and consolidate marketing and traffic data across Google Ads, Microsoft Ads, SEO, social media, and web analytics platforms
• Analyze campaign performance, ROI, conversion funnels, and channel effectiveness to identify growth opportunities
• Build dashboards and reports (weekly, monthly, quarterly) that make complex data easy for leadership to understand
• Translate data into clear recommendations that influence marketing spend, campaign strategy, and business decisions
• Monitor KPIs such as CPC, CTR, ROAS, SEO rankings, conversion rates, and customer acquisition cost
• Collaborate with the Marketing, Sales, and Finance teams to align insights with company goals
• Proactively highlight risks, inefficiencies, and new opportunities for optimization

What We’re Looking For

• 5+ years of experience in marketing analytics, business intelligence, or related role
• Strong knowledge of digital marketing metrics and performance measurement
• Proficiency in analytics and visualization tools (Google Analytics / GA4, Looker Studio, Tableau, Power BI, Excel/Google Sheets, SQL)
• Experience working with paid search, SEO, social, and affiliate marketing data
• Excellent communication skills — ability to turn data into clear stories for executives
• Detail-oriented with strong problem-solving skills

Nice to Have

• Experience in the e-learning, SaaS, or B2C digital marketing space
• Familiarity with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
• Knowledge of statistical modeling or predictive analytics

Why Join Us?

• Opportunity to influence marketing strategy and executive decision-making
• Work with a leadership team that values data-driven insights
• Competitive salary and performance-based bonuses
• Flexible remote work environment
• Growth opportunities in a company expanding through innovation and acquisitions

If you’re passionate about using data to drive smarter marketing decisions and want to make an impact in a growing education company, we’d love to hear from you!