Creative Lead

Tag; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading creative production company in Kuala Lumpur seeks a Creative Lead to oversee a talented team of art directors and copywriters. In this role, you will ensure high-quality creative outputs and drive the integration of AI and automation tools within workflows. The ideal candidate will have proven leadership experience, tech-savviness, and excellent communication skills. This opportunity offers competitive remuneration and the chance to work in an innovative environment.

Benefits

Competitive remuneration package

Career exposure opportunities

Qualifications

• Proven experience in a creative production or design leadership role.
• Tech-savvy with strong working knowledge or exposure to AI and automation tools.
• Strong prompting skills for AI-assisted production.

Responsibilities

• Lead and manage the creative team's day-to-day operations.
• Review briefs and ensure alignment with brand and client objectives.
• Drive collaboration between creative, production, and technology teams.

Skills

Creative production leadership

Strong leadership and management capabilities

Responsive design

AI and automation tools in design workflows

Data and spreadsheets for workflows

Excellent communication skills

Education

Diploma or bachelor's degree in design or related field

Job description

At Tag, we bring big ideas to life. As a leading creative production and sourcing partner, we work with some of the world’s biggest brands and agencies, delivering content at scale to create campaigns that are more impactful, more effective and more efficient.

We believe that the combination of different ideas, experience, backgrounds and skillsets create a great place to work, and we are committed to promoting an inclusive, equitable and diverse culture where each employee feels supported and empowered.

Job Summary

• The Creative Lead plays a critical leadership role within the studio, overseeing a team of art directors and copywriters across creative discipline. This role combines creative excellence with operational and technical acumen—ensuring high-quality creative outputs, efficient workflows, and strong adoption of tech, AI, and automation tools.
• As a key driver of creative standards and innovation, the Creative Lead acts as a mentor, quality gatekeeper, and problem-solver—championing smarter, faster, and more scalable ways of working.

Position Responsibilities

Team Leadership & Management

• Lead and manage the creative team’s day-to-day operations, fostering a high-performance, collaborative culture.
• Enforce and uphold creative standards and best practices across all deliverables.
• Support onboarding and upskilling of team members, ensuring consistency in quality and workflow.
• Demonstrate strong leadership and problem-solving skills, maintaining calm and professionalism under pressure.
• Inspire a mindset of continuous learning and innovation within the team.

Creative & Workflow Oversight

• Review briefs, concepts, and design outputs to ensure alignment with brand, client objectives, and creative strategy.
• Oversee design across multiple platforms, ensuring responsive design principles are applied effectively as aspect ratios change.
• Guide team members on hierarchy of design, composition, and atomic design principles for modular creative builds.
• Ensure placeholder-based builds (generalized assets) are used effectively to enable scalable and automated workflows.
• Drive collaboration between creative, production, and technology teams to ensure end-to-end alignment.

Tech, Tools & Innovation

• Champion the integration of AI, automation, and tech tools within the creative workflow to enhance speed, consistency, and scalability.
• Understand and apply atomic design and modular build systems to improve efficiency and reuse.
• Confidently use spreadsheets to manage automation inputs and data-driven creative templates.
• Demonstrate strong prompting ability—able to explain creative intent verbosely and translate design needs for AI-assisted tools.
• Break down designs, assets, and shots into their component parts for AI-based generation or automation pipelines.
• Show initiative in troubleshooting—able to identify and fix simple syntax or workflow errors before escalation.
• Continuously explore new tools, platforms, and methodologies to keep the studio future ready.

Quality & Compliance

• Conduct quality checks to ensure all creative outputs meet brand and brief requirements.
• Ensure timely delivery of work and proactive communication of blockers or risks.
• Drive timesheet and workflow compliance within the creative team.

Required Knowledge & Skills

• Proven experience in a creative production or design leadership role.
• Strong leadership and management capabilities, with ability to enforce standards and foster collaboration.
• Deep understanding of responsive design, atomic design principles, and design hierarchy.
• Tech-savvy with strong working knowledge or exposure to AI and automation tools in design workflows.
• Confident working with data and spreadsheets to support automation workflows.
• Strong prompting skills—able to articulate creative requirements clearly for AI-assisted production.
• Initiative to self-learn and troubleshoot, proactive in problem-solving and continuous upskilling.
• Excellent communication and mentoring skills, able to guide teams across disciplines and markets.

Education

• Diploma or bachelor’s degree in design, Visual Communication, or related field. Equivalent experience will also be considered.

We offer competitive remuneration package and fringe benefits to the successful candidate. In addition, you will have an opportunity to work in a reputable company with excellent career exposure.

Interested parties please send us your full resume with expected salary and availability by clicking Easy Apply