Overview
R echeta: Careful, this should be the overview extracted from the provided content. The role is part of the C27 Content and Community team, focusing on creating arresting content and engaging digital communities across channels in line with a brand’s voice. Historically, the team has contributed to brands like Netflix and McDonald’s engaging fans, with content seen over 7 billion times yearly.
Requirements
- Min 7-9 years of experience managing a team and serving creative functions in an organisation or equivalent.
- Portfolio composition of T2 majority portfolio OR >RM250k portfolio value.
- Possess at least a Professional Certificate, Diploma, or Bachelor’s degree in Advertising, Design, Fine Art or relevant degree or certification.
- Advanced competency in design, copy, user experience, production, content creation, art direction, analytics, and social media.
Primary Roles And Responsibilities
- Creative Excellence: Ensure the highest quality of work; inspire intent and delight the audience; stay current with events and aesthetic trends; collaborate with the team to bring ideas to life; articulate and defend conceptual/directional choices; be accountable for final development and production of assets; allocate time fairly across bodies of work; champion the rule of “no Lorem Ipsum” in mockups; underpromise, over-deliver.
- Creative Leadership: Mentor and support intelligent innovation; co-create the department’s vision; ensure the Content Services team produces compelling, industry-leading work; work with creative teams within an overarching concept; lead client interactions when appropriate; manage creative standards and guidelines; oversee production shoots in the absence of leadership; sign off on execution work; act as subject matter expert in client meetings; delegate responsibilities to second-in-line; debrief teams, and manage vendor relationships as needed.
- Team Leadership: Serve as go-to senior creative when leads are unavailable; mentor peers; propose workshops or courses; maintain awareness of current design practices; conduct regular team health check-ins.
- Client/Partners & Agencies Management: Liaise between partner agencies and clients; provide expert advice; present and justify editorial strategies; chair meetings; inspire clients to push creative boundaries; build cross-functional relationships; address client business needs; manage client satisfaction and escalate issues; assist sales with service up-selling.
- Project Management & Coordination: Ensure timely delivery; advise on realistic hours; manage budgets with the Associate Editorial/Creative Director; maintain positive workflow and escalate issues; supervise vendor work; cultivate cross-functional relationships; maintain strong client relationships for ongoing health and growth.
- New Business Conversion: Direct and develop business proposals; collaborate with Business Development to improve conversion chances.
- Internal Initiatives: Collaborate on internal special projects; monitor awards/case studies; ensure brand image consistency with internal branding teams.
Other Responsibilities
- General Responsibilities: Collaborate effectively; adhere to directions; ensure high-quality output with minimal errors; timely submission with clear contents and formatting.
- Responsibilities Towards The Company: Safekeep company assets; maintain professionalism in client meetings; uphold brand image at all times, on and off site.
- Miscellaneous: Observe C27 culture and practices to uplift the company’s reputation.
Purpose
"Trendsetter, stylist, anarchist. The aesthetic & experiential front line of the C27 collective."