Overview
Your role is split between strategic corporate communications and hands-on copywriting.
Key Responsibilities
Copywriting & Content Creation
- Write clear, compelling copy for various mediums (digital, print, video, audio).
- Write, edit, and proofread various materials for public consumption (e.g., website content, executive speeches, corporate brochures).
- Develop creative concepts and messaging frameworks for campaigns.
- Generate ideas for headlines, taglines, slogans, and scripts.
- Adapt tone and style to match brand voice and audience.
- Understand SEO principles to optimize web content for search engines.
- Translate complex information into accessible, engaging language.
- Proofread, ensure consistency, accuracy and grammatical correctness.
- Manage multiple projects and deadlines, often in a fast-paced environment.
Corporate Communications
- Draft and distribute press releases and official statements.
- Build and maintain relationships with journalists, bloggers and industry influencers.
- Monitor media coverage and manage the organization’s presence in the press.
- Handle incoming media inquiries and prepare talking points for interviews.
- Help coordinate corporate events
Core Skills & Qualifications
- Exceptional writing, editing, and storytelling ability for various formats and audiences.
- Ability to write for different formats and audiences.
- Strong editing and proofreading abilities.
- Understanding of marketing funnels and customer journey mapping.
- Knowledge of SEO, keyword research and analytics.
- Creativity and ideation.
- Attention to detail.
- Receptiveness to feedback and adaptability.
- Time management and collaboration.
Salary range: RM3,500