Copywriter

Maker Lab; Kuala Lumpur; On-site; MYR 80,000 - 110,000; Full time

Job summary

A marketing agency in Kuala Lumpur seeks an experienced Copywriter to create compelling written campaigns. You will collaborate with various teams to ensure brand consistency and adapt messages for diverse audiences across multiple channels. The ideal candidate has over 8 years of experience in a fast-paced environment, a strong portfolio, and exceptional communication skills. This position is a 12-month fixed-term contract.

Qualifications

• 8+ years of experience in crafting impactful written campaigns.
• Strong project management skills managing multiple deliverables.
• Exceptional verbal and written English communication skills.

Responsibilities

• Collaborate with creatives to develop campaign ideas.
• Write engaging copy for various digital and offline materials.
• Adapt messaging for different audiences and channels.

Skills

Creative problem solving

Copywriting

Project management

Brand voice strategy

Collaboration

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

As a Copywriter, you'll partner across a wide range of departments, ideating and crafting compelling written campaigns that connect with our diverse audience. You're a creative problem solver, a brand voice visionary, and a master of end-to-end execution, ensuring our verbal identity shines across multiple touchpoints.

Please share your writing/copy portfolio to be considered for the position.

Role

• Collaborate closely creatives to develop and execute campaign ideas that align with marketing objectives.
• Write clear, engaging, and on‑brand copy for various campaign materials from digital ads and social posts to videos, OOH, and in‑app communications.
• Adapt tone and messaging to fit different audiences and channels while maintaining a unified brand voice.
• Work directly with internal teams to clarify briefs, gather feedback, and ensure creative output meets strategic goals.
• Partner with vendors occasionally to support execution or localisation needs.
• Manage your own workflow, timelines, and deliverables independently in a lean creative setup.
• Collaborate closely with the internal teams to align work with campaign objectives and uphold creative standards.
• Ensure consistency across messaging while pushing for fresh, innovative ways to tell stories.
• Anticipate and mitigate risks to ensure successful campaign execution through effective written communication.
• Ideate and execute ideas from beginning to end in a fast‑paced working environment.

You

• BA/BS degree or equivalent experience
• At least 8+ years of experience in crafting impactful written campaigns, ideally within a hyper‑growth or fast‑paced environment.
• A sharp‑eyed, detail‑oriented portfolio showcasing your ability to create compelling copy across advertising, digital marketing, and integrated campaigns.
• A keen understanding of brand voice and messaging strategy, with the ability to maintain consistency while pushing creative boundaries, acting as a true brand voice ambassador.
• Exceptional communication and presentation skills, with the ability to articulate written concepts clearly and persuasively.
• A collaborative spirit, with the ability to work effectively with cross‑functional teams, marketing partners, and external vendors.
• Strong project management skills, with the ability to manage multiple deliverables and timelines independently.
• Ability to thrive in a dynamic, fast‑paced environment, bringing fresh, innovative, and strategically driven ideas to every brief.
• Experience writing across multiple channels including digital, OOH, video, CRM, and campaign assets adapting tone and style seamlessly.
• Your commitment will be to delivering work of the highest quality while partnering with team members to constantly develop new ideas and ensure consistency by building frameworks and guidelines.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Contract Type: 12 months - Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.