Content Creator

Tech Harvest Capital; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company is seeking a creative individual to join their marketing team as a Content Creator. This role involves developing multimedia content, implementing inbound marketing strategies, and enhancing brand identity through various online platforms. Ideal candidates should possess strong content creation skills and have a keen eye for audience engagement metrics.

Qualifications

• Experience in content marketing and development.
• Strong understanding of audience engagement metrics.
• Ability to collaborate with team members for content ideas.

Responsibilities

• Develop original content ideas based on target audience and marketing goals.
• Publish and distribute content on various channels and monitor engagement.
• Maintain a content calendar and stay updated on industry trends.

Skills

Content Creation

Inbound Marketing

Social Media Management

Audience Engagement

Content Strategy

Job description

• Develop original content ideas based on target audience interests, industry trends, and marketing goals. This can involve writing articles, scripts, or designing visuals.
• Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.
• Publish and distribute content across appropriate channels, company websites, social media platforms, email newsletters.
• Monitor audience engagement metrics and respond to audience feedback and inquiries in engaging with followers and foster a sense of community around the brand.
• Maintain a content calendar to plan and organize content creation and distribution schedules. Ensure timely delivery of content and alignment with marketing campaigns and events.
• Stay updated on industry trends, competitor activities, and emerging content formats and technologies; incorporate new ideas and innovations into content strategy as appropriate.
• Work closely with other team members such as marketers, and subject matter experts to brainstorm ideas, gather feedback, and ensure content meets objectives and standards.