Commercial & Digital Executive

Universal Music Group; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading music company in Selangor, Malaysia, seeks a Commercial Digital Executive to manage project cycles and marketing strategies. The ideal candidate will have a Bachelor's degree and a strong understanding of the music business. Responsibilities include collaborating with agencies, analyzing market trends, and enhancing artist visibility across media platforms. Candidates who love music and have excellent communication skills are encouraged to apply.

Qualifications

• Strong understanding of the music business and its market.
• Ability to analyze market trends and create strategic plans.
• Experience in managing marketing campaigns and e-commerce strategies.

Responsibilities

• Oversee project cycles for regional releases and marketing campaigns.
• Collaborate with creative/media agencies to drive marketing strategies.
• Build relationships with media teams to enhance artist visibility.

Skills

Love for music

Understanding of marketing and consumer behavior

Excellent communication skills

Strong knowledge of artists and labels

Creative and innovative thinking

Education

Bachelor degree in relevant studies

Job description

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

About the role:

To see the project cycle through from start to finish, including:

• Build business cases leveraging internal data, secondary research and advanced quantitative and qualitative modelling. Assist research and analysis team to digestible and ultimately transformed into a strategic narrative for both internal and external review
• Monitor local and overseas charts, trends, cycles and incorporate into artist/project strategies in a best practice manner.
• Understand the behavior of the market and action plans through the power of data. In-depth knowledge of analytics, reports, social tools. Provides information through collection of campaigns, trends and research.
• Strategic plans and reviews with action plans, resolving problems, implementation of productions, productivity and goal targets to meet campaign & operational objectives.
• Assist to oversee and complete the project cycle from start to finish mainly for all Regional Repertoire (Hong Kong, China, Taiwan, Korea, Japan, Singapore and Malaysia) releases. Manage all marketing campaigns and ensure all deliverables are met.
• Assist to develop and execute e-commerce revenue strategic plans to deliver budgeted revenue, growth and profitability across D2C platforms through understanding and leveraging partner landscape, objectives and capabilities.
• Work with key stakeholders – A&R, Labels, Management, Promotions and Business Development to achieve marketing and financial objectives.
• Creative thinking and ability to seek innovative solutions to complex technical and business problems.

Media & Creative Agency

• Work closely with multiple creative/media agencies in driving through the marketing communication strategies and creative visuals for campaigns
• Ensure creative/media agencies understand the marketing messages and campaign objectives
• Know artist/project audience and the most effective communication outreach
• Ensure the marketing plan drives the return on investment (ROI)

Radio, Media & Artist Relations

• Work and build excellent communications and rapport with the Radio, Media & Artist Relations Teams.
• Ensure artists achieve appropriate profile across all media platforms.
• Partner with and ensure the Media teams are in alignment on the marketing plans and campaign objectives for all key projects and provide all necessary platforms/tools in a timely fashion to achieve the desired outcomes.

Desirable Traits:

• LOVE MUSIC!
• Bachelor degree in relevant studies
• Understanding of music business practices, trading terms and conditions
• Strong knowledge of artists and labels signed to Universal
• Strong understanding of the music business, the market and our position therein
• Commercial understanding of UMA and the functionality of all its divisions specifically in relation to their marketing requirements.
• Excellent understanding of marketing and consumer behaviour
• Excellent understanding of social networking, new technologies and sales opportunities.
• Positive engagement with all internal and external stakeholders
• Conduct annual performance reviews for accountable employees
• Regularly review reports progress and advise, develop accordingly
• Excellent communication, time management & diplomacy skills

Interested? Please follow the link to submit your application today!

https://umusic.wd5.myworkdayjobs.com/UMGAPAC/job/Kuala-Lumpur-Malaysia/Commercial---Digital-Executive_UMG-22615

Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.