Business Development Manager

Bagan Specialist Centre Sdn. Bhd.; Seberang Perai; On-site; MYR 80,000 - 120,000; Full time

Job summary

A healthcare provider in Malaysia is seeking a Business Development Manager to drive revenue growth and establish strategic partnerships. The role involves strengthening referral networks, negotiating with insurance and corporate accounts, and supporting marketing initiatives. Applicants should have a Bachelor's degree and at least 5 years of managerial marketing experience, ideally within the healthcare industry. Strong leadership and communication skills, along with proficiency in digital marketing tools, are essential for success in this position.

Qualifications

• Minimum 5 years of managerial marketing experience, preferably in healthcare, service, or hospitality industry.
• Strong leadership, communication, and analytical skills.
• Proficient in digital marketing tools and social media management.

Responsibilities

• Identify, develop, and manage new business opportunities including corporate clients and insurance panels.
• Manage relationships with insurance companies, TPAs, and corporate accounts.
• Plan and execute hospital marketing strategies to promote clinical services.

Skills

Leadership

Communication

Analytical skills

Digital marketing tools

Social media management

Education

Bachelor's Degree in Marketing, Business Administration, Communications, or related field

Job description

The Business Development Manager is responsible for driving revenue growth, strategic partnerships, and service expansion for Bagan Specialist Centre. The role focuses on strengthening referral networks, insurance/TPA relationships, corporate partnerships, and community engagement, while supporting marketing initiatives aligned with the hospital’s clinical strengths and long-term growth plans.

Job Responsibilities:

Business Development & Revenue Growth

Identify, develop, and manage new business opportunities including corporate clients, insurance panels, TPAs, GPs, and institutional partners.

Strengthen and expand referral networks with general practitioners, clinics and allied health providers.

Support the development and expansion of clinical services, specialty centers, diagnostic services, and procedure-based packages.

Initiate and manage corporate health screening programmes, wellness initiatives, and occupational health partnerships.

Monitor business performance and referral trends to ensure achievement of revenue, volume, and growth targets.

Insurance, TPA & Corporate Engagement

Manage relationships with insurance companies, TPAs, and corporate accounts to ensure effective collaboration and service delivery.

Support contract negotiations, panel renewals, service scope discussions, and promotional collaborations.

Work closely with internal teams to ensure compliance with insurer requirements, billing workflows, and service standards.

Act as the key liaison for resolving operational or commercial issues with corporate and insurance partners.

Plan and execute hospital marketing strategies to promote consultants, clinical services, health packages, and hospital events.

Coordinate hospital participation in health talks, exhibitions, community events, and outreach programmes.

Review marketing effectiveness using measurable KPIs such as leads, conversions, referrals, and ROI.

Conduct regular market research and competitor analysis to identify service gaps, pricing trends, and emerging healthcare demands.

Prepare business proposals, feasibility studies, ROI analysis, and justification papers for new services or investments.

Provide insights and recommendations to management to support strategic planning and decision-making.

Cross-Departmental Coordination & Reporting

Work closely with Clinical, Finance, Operations, Nursing, IT, HR, and Corporate Communications teams to ensure smooth execution of initiatives.

Prepare reports, presentations, dashboards, and management updates on business development and marketing performance.

Support budget planning, tracking, and cost control for business development and marketing activities.

Job Requirements:

Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.

Minimum 5 years of managerial marketing experience, preferably in healthcare, service, or hospitality industry.

Strong leadership, communication, and analytical skills.

Proficient in digital marketing tools and social media management.

Creative, resourceful, and able to work under minimal supervision.