Business Development Executive - Food Service (HORECA)

Lactalis Trading Malaysia Sdn. Bhd.; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading food service company is seeking a Business Development Executive to assist in managing Foodservice customers while building relationships and achieving sales targets. The ideal candidate should hold a minimum Diploma in a business or marketing-related field and possess at least 3 years of relevant experience. Strong communication, interpersonal skills, and a result-oriented approach are essential for success in this role. Knowledge of culinary and baking is a plus.

Qualifications

• Minimum 3 years’ experience in Foodservice.

Responsibilities

• Assist and support Assistant Sales Manager in managing Foodservice customers.
• Build relationships with Foodservice customers.
• Identify and acquire new Foodservice accounts.
• Achieve sales target by increasing sales volume and market penetration.
• Responsible for effective promotions and planning.
• Track and monitor execution toward company goals.
• Ensure customer satisfaction and retention.
• Build and maintain relationships with distributor’s sales team.
• Establish rapport with key decision makers.
• Observe and report on market trends and customer needs.

Skills

Good communication skills

Interpersonal skills

Influencing skills

Persuasion skills

Team player

Culinary and baking knowledge

Education

Minimum Diploma in business/marketing-related field

Job description

Business Development Executive - Food Service (HORECA)

To assist and support Assistant Sales Manager in managing Foodservice customers in trade.

Build relationships with Foodservice customers.

Identify and acquire new Foodservice accounts, achieve sales target by increasing sales volume and market penetration.

Responsible for effective promotions, planning, proposals, including tracking, monitoring and execution toward company goals.

Follow ups and keep track of trade operation effectiveness and ensure customer satisfaction and retention.

Building and maintaining strong relationships with the distributor’s sales team to drive sales and revenue growth.

Establish good rapport with key decision makers (chefs, F&B Managers, procurement teams) to identify growth opportunities and to drive sales.

Maintains good observation and report on market trends, customer needs and competition insights.

Required Experience & Competencies

Education - Minimum Diploma preferably in a business/marketing-related field.

Experience - Minimum 3 years’ experience Foodservice.

Competency - Good communication, interpersonal, influencing, and persuasion skills.

• Resourceful, motivated and result oriented.
• Good team player.
• Candidate with culinary and baking knowledge (technical knowledge) is an advantage.