Business Development Executive

Success Materials Handling; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A leading heavy machinery supplier in Malaysia is seeking a Business Development Executive to boost sales of forklift products. The ideal candidate will manage existing accounts and develop new business opportunities while maintaining customer relationships. Responsibilities include conducting sales presentations, negotiating contracts, and achieving sales targets. The role offers flexibility and work-life balance, making it suitable for motivated individuals looking for career growth within a supportive culture.

Benefits

High potential for career growth

Flexibility with work-life balance

Free food and drinks

Monetary benefits based on performance

Qualifications

• Proven track record of success in sales, preferably in the material handling industry.
• Strong understanding of sales processes and techniques.
• Experience selling capital equipment is a plus.

Responsibilities

• Identify and develop new business opportunities.
• Manage existing customer accounts, nurturing relationships.
• Conduct needs assessments and recommend forklift solutions.
• Prepare and deliver sales presentations.
• Negotiate contracts and close deals.

Skills

Excellent communication

Strong negotiation skills

Ability to build rapport

Results-oriented mindset

Technical aptitude

Problem-solving skills

Teamwork ability

Education

Bachelor's degree in Business Administration, Marketing, Engineering, or related field

Job description

This job is all about boosting sales of forklift products in a specific area. You might like this job because it involves building customer relationships, solving their needs, and achieving sales goals while working in a dynamic environment.

The Business Development Executive is responsible for driving sales of our forklift products and services within a defined territory. This role involves identifying and qualifying leads, building relationships with potential customers, understanding their needs, presenting solutions, negotiating contracts, and achieving sales targets. The Sales Executive will also manage existing customer accounts to ensure satisfaction and generate repeat business.

Key Responsibilities

• Proactively identify and develop new business opportunities through cold calling, networking, and other lead generation strategies.
• Manage a portfolio of existing customer accounts, nurturing relationships and identifying upselling/cross‑selling opportunities.
• Conduct thorough needs assessments to understand customer requirements and recommend appropriate forklift solutions.
• Prepare and deliver compelling sales presentations and product demonstrations.
• Develop and deliver competitive proposals and quotations.
• Negotiate contracts and close deals, ensuring profitability and customer satisfaction.
• Maintain accurate sales records and reports.
• Collaborate with internal teams (e.g., service, operations) to ensure seamless delivery.
• Stay up‑to‑date on industry trends, competitor activities, and product knowledge.
• Attend industry events and trade shows to network and generate leads.
• Achieve and exceed monthly and quarterly sales targets.

Job Requirements

• Education: Bachelor's degree in Business Administration, Marketing, Engineering, or a related field preferred. Equivalent experience may be considered.
• Experience: Proven track record of success in sales, preferably in the material handling industry or a related B2B environment. Experience selling capital equipment is a plus.
• Skills:
  
  • Excellent communication (written and verbal) and presentation skills.
  • Strong negotiation and closing skills.
  • Ability to build rapport and establish long‑term customer relationships.
  • Highly motivated and results‑oriented with a strong work ethic.
  • Solid understanding of sales processes and techniques.
  • Technical aptitude and ability to learn about forklift products and applications.
  • Strong problem‑solving and analytical skills.
  • Ability to work independently and as part of a team.

Benefits

• High potential for career growth and support from senior leaders.
• Flexibility and work‑life balance with flexible hours and WFH arrangements.
• Free food and drinks available for staff.
• Culture of innovation and openness to feedback.
• Monetary benefits such as annual bonus, increments, incentives, and allowances based on performance.
• Strong people culture focused on respect, communication, and teamwork.

We are Success Materials Handling, a leading heavy machinery supplier in Malaysia supplying well‑known brands such as Hyundai, Hangcha, and Lonking. We have 25 years of industry experience and 85% of warehouses and factories in Malaysia require material handling equipment such as power pallet trucks, etc.