Brand & Social Marketing Strategist — Fintech

Boost; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading financial services firm is looking for a skilled Marketing Brand & Communications Senior Associate in Kuala Lumpur. The ideal candidate will drive innovative social media strategies and execute creative content across various platforms to enhance brand presence and engagement. Responsibilities include managing campaigns, engaging with the community, and ensuring compliance with regulations. Candidates should have at least 5 years of experience in social media marketing, preferably in the fintech sector, with strong analytical and communication skills.

Qualifications

• 5+ years of experience in social media marketing, preferably in fintech or digital banking.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Oversee creation of engaging, high-quality content for social media platforms.
• Manage social media campaigns to drive brand awareness and engagement.
• Monitor social media performance and provide regular reports with actionable insights.
• Engage with followers and manage online reputation.
• Collaborate with marketing, PR, and customer service teams.
• Stay updated on social media trends and best practices.
• Ensure compliance with industry regulations and internal policies.

Skills

Strategic thinking

Detail Oriented

Analytical

Written and verbal communication skills

Creative Thinking

Leadership/ Project Management Skills

Independence & Problem-Solving Skills

Customer Oriented

Education

Bachelor’s degree in marketing, Communications, Business, or a related field

Tools

Google Analytics

Talkwalker

Job description

A leading financial services firm is looking for a skilled Marketing Brand & Communications Senior Associate in Kuala Lumpur. The ideal candidate will drive innovative social media strategies and execute creative content across various platforms to enhance brand presence and engagement. Responsibilities include managing campaigns, engaging with the community, and ensuring compliance with regulations. Candidates should have at least 5 years of experience in social media marketing, preferably in the fintech sector, with strong analytical and communication skills.