Brand Manager - Gaviscon

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A global consumer health company is seeking a Brand Manager for Gaviscon in Kuala Lumpur. The ideal candidate will drive brand growth through strategic marketing execution. Required skills include strong marketing experience in FMCG or healthcare, outstanding leadership, and analytical abilities. The role offers opportunities for creativity and innovation, aiming to meet performance metrics while managing brand budgets effectively.

Benefits

Employee Assistance Program

Parental benefits

Life insurance

Global share plans

Short-term incentives

Qualifications

• Proven track record in Marketing, demonstrating outstanding skills.
• 4-5 years marketing experience in FMCG or Healthcare.
• Must be proficient in influencing senior management.
• Strong leadership skills with an energetic management style.
• Demonstrated creativity and innovation.

Responsibilities

• Support marketing plans & manage marketing budgets.
• Track brand performance against KPIs periodically.
• Develop and execute annual marketing plan activities.
• Identify trade needs / opportunities for the brand.
• Support execution of product launches agreed by Area/Region.

Skills

Data Analysis

Ecommerce

Digital Marketing Expertise

Brand Management

Project Management

Customer Relationship Management (CRM)

Education

Bachelor's degree in a commercial subject

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

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Brand Manager - Gaviscon

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

The eRB function is the eCommerce and digital execution engine of Reckitt. We help create a healthier, cleaner world by building shared success with our consumers, making access to the highest quality hygiene, wellness, and nourishment possible through online channels.

Within eRB we're focused on accelerating the performance and purpose of Reckitt brands to empower a bigger, faster and bolder eCommerce and digital business. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success.

Reckitt has around 800 eCommerce people across the world. In-market roles cover areas such as online Key Accounts and Performance Marketing, regional roles work with the markets to provide specialist expertise to accelerate online growth, and our global teams cover areas such as Amazon, EB2B and Direct to Consumer.

About the role

You’ll have the opportunity to drive the growth of your assigned brands through excellent marketing execution.

As an integral member of an experienced and dynamic marketing team, you will be given extensive and diverse responsibilities across the full marketing mix and will play a key role in supporting the development of the overall category strategy.

Marketing at Reckitt is challenging and rewarding, based on consumer insights and strong innovations. It is also a proven discipline and has developed senior leaders across the business.

Your responsibilities

• Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
• Regularly track brand performance against KPI’s i.e. market performance, sales, budget tracking.
• Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
• In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
• Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
• Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
• Manage development and activation of local brands.
• Support market copy strategy for brand and ensure adaption possible for category across area.
• Partner with media / consumer and market insights to implement media strategy and plans.
• Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

The experience we're looking for

Qualification & Experience:

• Proven track record in Marketing must be able to demonstrate outstanding marketing skills and potential
• At least 4-5 Years marketing experience, developed within an FMCG or Healthcare environment.
• Minimum university educated (to Bachelor’s level) in a commercial subject
• Experience of influencing and engaging senior management in own and customer organisations
• Strong leadership skills and energetic management style.
• Demonstrated creativity and innovation
• Strong commercial awareness, in-depth industry knowledge
• Must be proficient in Microsoft Words, Excel and PowerPoint

Desired Personality Traits:

• Results oriented, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles
• Highly analytical, financial skills, P&L understanding
• Strategic thinker and commercially astute
• Fluent in English with at least one other language preferred
• Willing to relocate internationally to pursue career opportunities

The skills for success

Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.