Branch Manager cum Sales Manager (FMCG - Food Manufacturing)

Intellipro Singapore Pte. Ltd.; Kulai; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading FMCG company in Johor, Malaysia is seeking a Branch Manager cum Sales Manager to oversee overall operations and sales performance. The ideal candidate will have over 10 years of experience in sales management, particularly in the food and FMCG sector. Responsibilities include developing sales strategies, managing operations, and fostering key client relationships. This dual-role position involves strategic leadership along with hands-on sales execution to ensure revenue targets are met and exceptional customer service is delivered.

Qualifications

• 10+ years of experience in sales management, particularly in FMCG.
• Proven ability to lead teams and develop sales strategies.
• Strong understanding of customer relationship management.

Responsibilities

• Lead branch operations and sales performance.
• Develop and implement sales strategies to meet targets.
• Manage day-to-day operations ensuring compliance and service levels.
• Foster relationships with key clients and channel partners.

Skills

Sales strategy development

Team leadership

Customer relationship management

Market analysis

Job description

Branch Manager cum Sales Manager (FMCG - Food Manufacturing)

The Branch Manager cum Sales Manager leads the branch's overall operations and sales performance. This dual-role position combines strategic leadership with hands‑on sales execution, ensuring the branch meets revenue targets, maintains operational excellence, and delivers exceptional customer service.

Key Responsibilities

1. Sales & Business Development

• Develop and implement effective sales strategies and action plans to achieve and exceed branch sales targets (revenue, volume, market share).
• Lead, coach, and motivate the sales team to drive performance in acquiring new customers and deepening relationships with existing ones.
• Identify new business opportunities and market trends to expand the customer base.
• Build and maintain strong, long‑lasting relationships with key clients, corporate accounts, and channel partners.
• Monitor sales performance metrics, analyse data, and prepare regular sales forecasts and reports for senior management.
• Conduct market visits with the sales team to provide guidance and close key deals.

2. Branch Operations & Administration

• Manage the day‑to‑day operations of the branch, ensuring efficiency, compliance, and a high standard of service.
• Ensure adherence to all company policies, procedures, and legal/regulatory guidelines.
• Oversee branch administrative functions, including inventory management, cash handling, facility maintenance, and security.
• Manage the branch's P&L, control operational costs, and optimise resource allocation to maximise profitability.
• Implement and uphold excellent customer service standards to enhance customer satisfaction and loyalty.
• Recruit, train, and develop a high‑performing team of sales executives and operational staff.
• Conduct regular performance reviews, provide constructive feedback, and create individual development plans for team members.
• Foster a positive, collaborative, and results‑oriented work environment.
• Resolve team conflicts and address any performance issues promptly and effectively.
• Prepare and manage the branch's annual budget in alignment with company goals.
• Closely monitor branch financial performance, including revenue, expenses, and profitability.
• Ensure accurate and timely reporting of all financial transactions.

5. Customer Relationship Management

• Act as the primary point of contact for escalated customer issues, ensuring swift and satisfactory resolution.
• Implement strategies to improve the customer experience and build brand loyalty within the branch's territory.
• Gather customer feedback to inform business and service improvements.
• Collaborate closely with the Head of Sales and Sales teams – Key accounts, Product Sales, and channel sales to ensure a coordinated go‑to‑market approach and customer.
• Closely liaise with the R&D, Marketing to develop partner‑specific programs.
• Collaborate with operations teams, namely HR, Purchasing, and Finance, to manage day‑to‑day operations, human resources, and budgeting.

Experience Requirements

• Experience: In managing a group of people, in sales and preferably in the food and FMCG (Fast Moving Consumer Goods) industry
• Min years of experience: 10 years ++ in related sales and leading a team

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a branch manager?
• How many years' experience do you have as a manager / team lead?
• Do you have experience in a sales role?
• Do you have experience with inventory management?
• Which of the following languages are you fluent in?