B2B Marketing Lead: Demand Gen & Events

Westcon-Comstor; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading IT marketing firm in Malaysia is seeking an experienced marketing professional to execute B2B marketing campaigns and manage vendor partnerships. The ideal candidate will have a strong understanding of the IT market and experience in demand generation tactics. Responsibilities include executing marketing activities, managing events, and collaborating with vendors to enhance marketing effectiveness. Strong communication skills and proficiency in digital marketing tools are essential for success in this role.

Qualifications

• Experience in marketing and communications in a B2B environment.
• Ability to maintain effectiveness of demand generation campaigns.
• Strong team player with process leadership skills.

Responsibilities

• Liaise with vendors to execute marketing activities.
• Manage email marketing campaigns and events.
• Collaborate with the central marketing team.

Skills

Understanding of B2B marketing

Knowledge of IT market dynamics

Fluency in English

Strong interpersonal skills

Experience with social media marketing

Tools

MS Office Applications

Adobe Suite

Digital marketing tools

Job description

A leading IT marketing firm in Malaysia is seeking an experienced marketing professional to execute B2B marketing campaigns and manage vendor partnerships. The ideal candidate will have a strong understanding of the IT market and experience in demand generation tactics. Responsibilities include executing marketing activities, managing events, and collaborating with vendors to enhance marketing effectiveness. Strong communication skills and proficiency in digital marketing tools are essential for success in this role.