AVP, Product Manager (AI & Creative Enablement)

Astro Holdings Berhad; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading entertainment company in Kuala Lumpur seeks a skilled digital project manager to oversee the creative enablement roadmap. This role embraces AI tools to enhance workflow efficiency and delivery. Candidates should have a solid background in project management and process design, alongside exceptional organizational and stakeholder management skills. You'll play a key role in bridging sales and creative teams, ensuring alignment with business goals and driving innovation through research and tool implementation.

Benefits

Opportunities for career advancement

Vibrant and energetic office culture

Performance rewards

Qualifications

• Experience in project management within digital or tech environments.
• Strong background in workflow/process design and operations management.
• Digital savvy with understanding of AI tools and implementation.

Responsibilities

• Own the digital and creative enablement roadmap.
• Build and optimize processes for workflow efficiency.
• Manage incoming requests and oversee delivery across stakeholders.
• Translate sales briefs into structured requirements.
• Research and evaluate emerging AI tools.

Skills

Product or Project Management

Workflow/process design

Traffic/operations management

Organizational skills

Stakeholder management

AI research and enablement

Creative mindset

Job description

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES

Acting as the bridge between sales, business with creative and delivery teams, this role ensures that requests are structured, priorities are clear, and projects are delivered efficiently and with impact.

The role also plays a critical part in building scalable workflows, managing traffic, and driving AI research & enablement — evaluating emerging tools and introducing new solutions to help teams work smarter and deliver better outcomes.

What you will do

• Product Ownership: Own the digital & creative enablement roadmap, balancing long-term priorities with ad hoc requests.
• Workflow Design: Build and optimize processes that streamline the flow of briefs from business to creative/delivery teams.
• Traffic & Project Management: Manage incoming requests, prioritize effectively, and oversee delivery across multiple stakeholders.
• Business Bridging: Translate sales and business briefs into structured requirements for execution.
• AI Research & Enablement: Continuously research emerging AI/digital tools, evaluate fit for business needs, and introduce solutions that improve efficiency and creative output.
• Collaboration: Work closely with sales, marketing, and creative teams to align initiatives with business objectives.

REQUIREMENTS

Who you are

• Experience in Product or Project Management in digital, creative, or tech-driven environments.
• Strong background in workflow/process design and traffic/operations management.
• Excellent organizational, prioritization, and stakeholder management skills.
• Digital savvy with strong understanding of AI research and enablement (ability to identify, evaluate, and implement the right tools).
• A creative mindset with the ability to balance business needs with effective delivery.