Assistant Marketing Manager/Marketing Manager (Retail/F&B)

MVC Resources; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic marketing firm in Kuala Lumpur is seeking a creative Marketing Lead to drive brand growth and customer engagement. This role involves developing and maintaining brand identity, planning integrated marketing campaigns, and managing paid media strategies. Ideal candidates should have a degree in Marketing or related fields, and experience in executing impactful marketing initiatives. Strong communication and negotiation skills are a must as well as a proactive and innovative approach to marketing in a fast-paced environment.

Qualifications

• Demonstrated success in designing and delivering impactful marketing campaigns.
• Practical experience in overseeing paid media campaigns.
• Well-connected locally for collaborations and partnerships.

Responsibilities

• Develop and maintain the brand’s identity and positioning.
• Plan, execute, and optimize integrated marketing campaigns.
• Manage paid media strategies across various platforms.
• Track performance and refine strategies to maximize ROI.
• Build and govern partnerships with local brands and influencers.
• Oversee content strategy and ensure consistency across channels.
• Produce and guide the creation of visual content as needed.

Skills

Creative thinking

Strong communication

Project coordination

Digital marketing

Negotiation

Education

Degree in Marketing, Business, Communications or related

Job description

Assistant Marketing Manager/Marketing Manager (Retail/F&B)

We are seeking a creative and commercially minded Marketing Lead to drive brand growth and customer engagement. This role blends strategic thinking with hands‑on execution, covering brand development, integrated campaigns, digital performance marketing, and local partnerships. You will be responsible for translating brand vision into compelling marketing initiatives that increase awareness, traffic, and long‑term loyalty.

Key Responsibilities:

• Develop and maintain the brand’s identity, tone, and positioning in the local market.
• Plan, execute, and optimize integrated marketing campaigns across digital and offline channels.
• Manage paid media strategies on platforms like social media, search, and short‑form video.
• Track campaign performance, analyze insights, and refine strategies to maximize ROI
• Build and manage partnerships with local brands, influencers, and community stakeholders.
• Oversee content strategy and calendar, ensuring consistency and engagement across all channels.
• Produce, shoot, or guide the creation of visual content for social media when needed.
• Collaborate with internal teams and agencies, preparing briefs, managing deliverables, and reporting results.
• Stay up-to-date with market trends, competitors, and audience preferences to inform campaigns.
• Degree in Marketing, Business, Communications, or a closely related discipline.
• Demonstrated success in designing and delivering impactful marketing campaigns and promotions.
• Practical experience overseeing paid media campaigns and coordinating with external agencies.
• Well‑connected locally with experience in collaborations and partnerships is a plus.
• Strong skills in communication, negotiation, and project coordination.
• Innovative, flexible, and able to perform effectively in a fast‑moving, dynamic environment.