Assistant Marketing Manager

HABIB Group; Hulu Kelang; On-site; MYR 50,000 - 75,000; Full time

Job summary

A leading fashion retail company in Selangor seeks a Marketing Executive to support the development and execution of marketing strategies. Responsibilities include planning and executing campaigns, collaborating with teams, and analyzing marketing performance. Candidates should have at least 5 years of experience and a degree in Marketing or related fields. This role requires strong analytical, project management, and creative skills, along with proficiency in marketing tools. Join us to elevate our brand identity and marketing impact.

Qualifications

• Candidate must possess a bachelor's degree/diploma in Marketing/Communications/Digital Media or related field.
• Minimum 5 years’ working experience in marketing, preferably in fashion/retail industry.
• Strong analytical skills with a focus on data-driven decision-making.

Responsibilities

• Assist in the planning, coordination, and execution of marketing campaigns.
• Collaborate with creative team to develop marketing collateral.
• Conduct thorough market research to identify trends and consumer behavior.

Skills

Analytical skills

Project management

Creative thinking

Attention to detail

Flexibility

Education

Bachelor's degree/diploma in Marketing/Communications/Digital Media

Tools

META

Tik Tok

Google Analytics

MS Office Suite

Job description

Job Summary

Job Summary | Responsible in supporting the development and execution of marketing strategies. This role involves collaborating with cross-functional teams, implementing campaigns, and assisting in the analysis of marketing performance.

Responsibilities

1. Assist in the planning, coordination, and execution of marketing campaigns across multiple channels, ensuring alignment with overall business objectives.
2. Collaborate with the creative team to develop compelling and on-brand marketing collateral.
3. Contribute to the creation of engaging content for various marketing channels, including social media, email newsletters, and website updates.
4. Ensure consistency in messaging and branding across all communication materials.
5. Conduct thorough market research to identify trends, consumer behaviour, and competitive landscape.
6. Provide insights to inform marketing strategies and campaign development.
7. Assist in managing digital marketing efforts, including social media platforms, email campaigns, and website content.
8. Monitor and analyze key performance indicators (KPIs) to optimize digital marketing initiatives.
9. Support the analysis of marketing data, preparing regular reports to evaluate the effectiveness of campaigns and provide actionable insights.
10. Collaborate with internal teams, external agencies, and vendors to ensure the seamless execution of marketing initiatives.
11. Coordinate logistics for events, promotions, and other marketing activities.
12. Work closely with the Marketing Manager to maintain brand consistency across all marketing materials and touchpoints.
13. Uphold brand guidelines and contribute to evolving the brand identity as needed.

Requirements

1. Candidate must possess bachelor’s degree/diploma in Marketing / Communications / Digital Media or a related field.
2. Minimum 5 years’ working experience in marketing, preferably in fashion / retail industry.
3. Strong analytical skills with a focus on data-driven decision-making.
4. Excellent project management skills and ability to lead cross-functional teams.
5. Proficiency in using marketing tools and platforms. (META, Tik Tok, Google Analytics).
6. Creative thinking and a passion for staying ahead of industry trends.
7. Attention to detail and a high level of accuracy in work.
8. Creative in doing Live-contents.
9. Flexibility to adapt to changing priorities and work under pressure.
10. Proficient in MS Office suite (Word, Excel, PowerPoint, Outlook).
11. Good working attitude, reliable, initiative and punctuality.