Assistant Manager - Public Relations

Genting Malaysia; Genting Highlands; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading hospitality conglomerate in Genting Highlands is seeking an Assistant PR Manager to develop and execute public relations strategies. The ideal candidate will have excellent writing skills, media relationship management, and experience in crisis communication. A minimum of 5 years in PR and a Bachelor's degree in a related field are required. Join us and shape the future with our dynamic team.

Qualifications

• Minimum 5 years of relevant experience in PR, corporate communications, or media.
• Proven experience in press release writing and media handling.
• Proficiency in Mandarin is an added advantage.

Responsibilities

• Draft, edit, and distribute press releases and media statements.
• Coordinate media events, press conferences, and product launches.
• Support in planning crisis communication strategies.
• Assist in planning and executing PR campaigns.

Skills

Excellent English writing and verbal communication

Media relations skills

Crisis management

Attention to detail

Creative thinking

Education

Bachelor’s degree in Public Relations, Communications, Journalism, or related field

Tools

Microsoft Office

Media monitoring tools

Job description

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia. Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Genting Malaysia is constantly expanding and making big waves in the hospitality industry. If you are searching for a dynamic career full of exciting growth opportunities, look no further and join us today!

Overview

The Assistant PR Manager will play a key role in developing, coordinating, and executing the company’s public relations strategies. This role requires strong writing skills, media relationship management, and the ability to respond effectively during crisis situations. The ideal candidate will be proactive, detail-oriented, and skilled at managing multiple communication projects simultaneously.

Job Summary

The Assistant PR Manager will play a key role in developing, coordinating, and executing the company’s public relations strategies. This role requires strong writing skills, media relationship management, and the ability to respond effectively during crisis situations. The ideal candidate will be proactive, detail-oriented, and skilled at managing multiple communication projects simultaneously.

Key Responsibilities

1. Content Creation & Writing

• Draft, edit, and distribute press releases, media statements, and official announcements.
• Write speeches, talking points, and key messages for senior management.
• Ensure all written materials align with the company’s brand voice, tone, and strategic objectives.

2. Media Relations & Event Management

• Coordinate media events, press conferences, interviews, and product launches.
• Build and maintain positive relationships with journalists, editors, and media outlets.
• Monitor media coverage and prepare media reports for management.

3. Crisis Communication

• Support in planning and executing crisis communication strategies.
• Prepare holding statements, Q&A documents, and response plans during sensitive situations.
• Ensure timely and accurate communication with stakeholders during crises.

4. PR Campaigns & Coordination

• Assist in the planning and execution of PR campaigns that enhance brand visibility and reputation.
• Collaborate with marketing and the respective business units to ensure message consistency.

5. Monitoring & Reporting

• Track and evaluate PR campaign performance and media coverage.
• Provide regular reports with analysis and recommendations for improvement.

6. VIP & Stakeholder Engagement

• Assist in planning, coordination, and execution of official visits by ministers, dignitaries, and VIP guests.
• Ensure adherence to protocol and seamless experience for VIP delegations.
• Provide on-site support and briefing materials for senior management during VIP engagements.
• Assist in overseeing daily operations of the Customer Feedback Centre.
• Monitor guest feedback mailbox, ensuring timely escalation and resolution of issues.
• Generate reports and insights to improve service quality and guest satisfaction.
• Work with internal teams to close the loop on feedback and enhance customer experience.

Requirements

Education & Experience:

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• Minimum 5 years of relevant experience in PR, corporate communications, or media.
• Proven experience in press release writing, speech writing, and media handling.
• Excellent English writing and verbal communication, creativity, and attention to detail. Proficiency in Mandarin is an added advantage.
• Strong media relations skills with an existing network of media contacts preferred.
• Ability to work under pressure, especially in crisis situations.
• Exceptional organizational skills and attention to detail.
• Proficiency in Microsoft Office and media monitoring tools.

Other Attributes:

• Creative thinker with strong problem-solving abilities.
• High level of professionalism and discretion.
• Flexible to work outside regular hours when required for events or crisis response.
• Willing to be based at Genting Highlands office.

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!

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