Assistant Manager, Marketing (Advertising & Promotion)

Sime Darby Property; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading property development company in Malaysia is seeking a Marketing Executive to support the Marketing Manager in planning and executing effective township and product marketing strategies. The role involves developing marketing programs, monitoring A&P expenses, and enhancing brand engagement. Candidates should have a bachelor's degree in Marketing or Business Management with a minimum of 3 years of experience in a related field. Strong analytical and interpersonal skills are essential.

Qualifications

• Minimum of 3 years of relevant working experience in marketing or sales.
• Ability to analyze market trends and competitor strategies effectively.
• Strong interpersonal skills for stakeholder management.

Responsibilities

• Assist the Marketing Manager in formulating marketing and sales strategies.
• Monitor the effectiveness of A&P expenses and advertising.
• Collaborate with agencies to ensure marketing effectiveness.
• Build relationships with stakeholders and manage junior team members.

Skills

Marketing strategy development

Project management

Data analysis

Brand management

Social media engagement

Education

Bachelor's degree in Marketing, Business Management, or equivalent

Job description

Requirements

Job Purpose

To support the Marketing Manager, BU1, in the overall planning and implementation of effective Township and Product Marketing and Sales Plans, ensuring the timely execution of all New Launches as per Budget Plan for Townships under Business Unit 1, including Denai Alam, Bukit Jelutong, Elmina East, Elmina West, and Elmina Business Park.

Job Responsibilities

Drive Financial Returns for Business Unit 1

• Assist the Marketing Manager in formulating marketing and sales strategies to meet revenue, sales, and profit targets for the financial year as per the Budget Plan.
• Assist in developing and monitoring the rollout of marketing programs, ensuring timely execution for new launches, existing launches, and completed products.
• Monitor the utilization of A&P expenses and advertising effectiveness to ensure alignment with the budget.

Increase Brand Engagement and Value for Townships in Business Unit 1

• Propose, support, and monitor the execution of brand campaigns for Township BU1.
• Plan, coordinate, and execute events to enhance brand value and engagement for the townships in BU1.
• Ensure ROI targets for brand campaigns and events are met.
• Actively monitor and improve social media presence for the townships and products.

Improve Product Marketability

• Enhance product marketability and profitability by researching and proposing ideas based on market opportunities and trends.
• Conduct competitor analysis through ground and desktop research regularly.
• Monitor competitors’ sales packages and marketing campaigns, proposing strategies to differentiate from the competition.

Agency and Stakeholder Management

• Attend and contribute to Client Consultant Meetings (CCM) to ensure market-driven product creation.
• Prepare and present briefings to Advertising, Media, and Event Agencies to ensure the effectiveness of A&P initiatives.
• Collaborate with advertising and media agencies and media owners on project briefs and production.
• Ensure compliance with SDP Brand Guidelines, Ministry of Housing, and Local Authority advertising regulations, obtaining all necessary approvals.
• Monitor activities and update product/campaign information across offline and online channels, including websites, micro sites, and online booking systems.

People Engagement

• Build and maintain good relationships with local authorities, supply chain partners, customers, and other stakeholders.
• Supervise and guide junior team members to align with the company's vision and goals.

Education Qualification/Professional Experience

• Bachelor's degree in Marketing, Business Management, or equivalent.
• Minimum of 3 years of relevant working experience.