Assistant Manager/Manager, Brand Management & Digital Marketing

Great Eastern; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading insurance provider in Kuala Lumpur is seeking an Assistant Manager/Manager for Brand Management & Digital Marketing. This role involves driving brand campaigns, enhancing digital presence, and managing social media interactions. Ideal candidates have 3-5 years (Assistant Manager) to more than 5 years (Manager) experience in digital marketing and brand management. Skills in project management and creativity are essential, along with knowledge of PR best practices. Communication in Mandarin is a plus.

Qualifications

• Minimum 3-5 years of experience for Assistant Manager or above 5 years for Manager.
• Proven experience in brand management and digital advertising.
• Strong knowledge of web analytics and consumer research.

Responsibilities

• Drive and execute brand and product campaigns via digital platforms.
• Manage corporate identity and ensure compliance with brand guidelines.
• Plan and execute digital advertising campaigns for key products.

Skills

Digital marketing

Brand management

Project management

Presentation skills

Interpersonal skills

Creative thinking

Education

Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines

Job description

Assistant Manager/Manager, Brand Management & Digital Marketing

• To drive, execute and implement the brand, product and event based campaigns successfully via digital platforms. Ensure campaigns are monitor closely and meeting all deadlines.
• To work closely with Media and Creative agencies to ensure timely execution / implementation of campaigns. I.e. coordinating meeting, follow-up on deliverables and ensure quality and efficiency of campaign management.
• To serve as the Corporate Identity custodian for internal and external parties. Ensure branding materials in compliance to the brand guidelines.

Digital Management

• To monitor and ensure all postings are scheduled correctly and enquiries on social media are attended within the timeline and efficiently.
• To monitor and ensure all the contents in the corporate website and Staffnet is updated efficiently. Liaise with stakeholders to maintain and update the corporate website on a regular and timely basis.
• To plan and execute digital advertising campaigns for key products and brand campaigns.
• To develop always-on content for Great Eastern Malaysia’s social media accounts to establish digital presence.
• To manage and liaise with stakeholders on stakeholders requests for social media posting, website uploads, and digital campaigns to comply with corporate brand guidelines.
• To optimise Digimind news alerts by refining keyword searches and tracking relevant topics related to the industry.
• To liaise with Group Digital Marketing to resolve GELM social media brand abuse and impersonation pages on social media platforms on a weekly basis.
• To manage SEM and SEO campaigns.

Requirements

• Hold an Advanced Diploma/Degree in Business, Mass Communications, Digital Marketing or related disciplines.
• Must have at least 3-5 years (for Assistant Manager) and above 5 years (for Manager) working experience in managing multiple digital platforms in a similar organization setting with proven track record, brand management and digital advertising / marketing, web analytics, consumer and communication research.
• Possess excellent written and presentation skills, as well as strong interpersonal skills.
• Creative and innovative with a good project management core.
• Good knowledge of brand management, digital marketing, PR best practices as well as event management and crisis management/communications.
• Diligent, proactive, intelligent application of creativity in writing and verbal presentations
• Strong interpersonal and networking skills
• Ability to communicate in Mandarin will be an added advantage.