Assistant Manager, e-Commerce & Lead Management

Daimler AG (Canada); Puchong; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading automotive company in Malaysia is looking for an Assistant Manager for e-Commerce & Lead Management. The role involves managing the Salesforce CRM system, overseeing the e-commerce platform's requirements, and optimizing customer conversion through data-driven insights. The ideal candidate should have a degree in Marketing and at least 3-5 years of experience in digital marketing or related fields. Hands-on experience with CRM platforms is essential for success in this position.

Qualifications

• 3-5 years' experience in lead management, e-commerce, or digital marketing.
• Hands-on experience with CRM platforms that improved conversion or engagement.

Responsibilities

• Manage and optimize the Salesforce CRM system for lead management.
• Oversee functional requirements of the e-commerce platform.
• Develop and manage Salesforce dashboards and KPIs.
• Support enhancements of Salesforce and e-commerce processes.

Skills

Analytical skills

Problem-solving

E-commerce operations knowledge

Data interpretation

Education

Degree in Marketing Communication / Business Management

Tools

Salesforce

Job description

Job Description – Assistant Manager, e‑Commerce & Lead Management (MER0003X6C)

Driving high‑quality customer leads through digital & offline channels, ensuring seamless integration of e‑commerce initiatives within the retail partners.

Tasks

• Manage and optimize the Salesforce CRM system to oversee the complete lead management lifecycle, including lead capture, qualification, routing and handover to agents. Ensure data accuracy, timeliness of follow‑up and system compliance with established frameworks to improve conversion rates.

Oversee the functional requirements of the e‑commerce platform by gathering and documenting business needs, coordinating with cross‑functional departments and ensuring requirements are tracked, implemented and aligned with stakeholder expectations to support platform operations and customer experience.

Develop and manage Salesforce dashboards and e‑Commerce performance metrics to track KPIs.

Support the enhancement of Salesforce and e‑Commerce processes by coordinating requirement gathering, executing functional testing and assisting in issue identification and resolution. Collaborate with cross‑functional teams to validate system updates, ensure smooth implementation and provide feedback for continuous improvement of workflows and operational efficiency.

Provide consultancy and support to internal departments on Salesforce and e‑Commerce matters by advising on best practices, aligning digital initiatives with brand standards and ensuring consistency across platforms.

Qualifications

Skills

• Strong analytical and problem‑solving skills with ability to interpret data into insights.
• Knowledge of e‑commerce operations, online‑to‑offline customer journeys & conversion optimization.

Qualifications

• Degree in Marketing Communication / Business Management or comparable qualification.
• 3-5 years' experience in lead management, e‑commerce or digital marketing.
• Hands‑on experience with CRM platforms (e.g. Salesforce) & digital initiatives that improved customer conversion or engagement.