Assistant Manager Brand

Mamee-Double Decker (M) Sdn Bhd; Subang Jaya; On-site; MYR 20,000 - 100,000; Full time

Job summary

A leading FMCG company in Malaysia seeks a Support Category Head to develop and manage marketing plans, oversee impactful brand campaigns, and analyze market performance. Ideal candidates will possess a BSc/BA and 5 years of marketing experience, with strong skills in data analysis and campaign management. The role offers a competitive salary, performance bonuses, and professional development options, contributing to a brand with over 50 years of heritage.

Benefits

Competitive salary package

Performance bonuses

Professional development opportunities

Health and wellness benefits

Qualifications

• 5 years of Marketing experience in fast-paced brand environments focusing on consumers.
• Ability to launch end-to-end campaigns and strong accountability in tasks.
• Experience with product pricing, packaging, distribution, and positioning.

Responsibilities

• Develop and supervise comprehensive marketing plans.
• Analyze data and recommend market opportunities.
• Track and manage A&P budgets efficiently.

Skills

Data analysis

Research skills

Strategic thinking

Consumer empathy

Campaign management

Education

BSc/BA in Marketing, Communication, Business or related field

Job description

Support Category Head in Brand Planning and Growth Ambitions, to develop and supervise Marketing Plans.

Autonomously run best in class launch plans in market.

Develop disruptive best in class digital and social marketing plans for brand execution and new brand launches.

Evaluate productiveness and marketing initiatives ROI.

Participate and assist Category Head to direct developing creative strategies and media execution. (PR, Marketing Communications, Digital and Social Media).

Support Category Head to manage crisis management and local media relations.

Product development and commercial proposals to ensure product gross margins meet business needs.

Analyze and Recommend white space opportunities in market.

Maximizing the use of data tools to drill and ensure understanding of market & consumer. (AC Nielsen, Kantar TNS, MWB).

Track A&P budgets and spends - towards maximizing gains and reducing costs.

Prepare reports on brand performance and sales.

To perform ad hoc tasks assigned by superior from time to time.

Job Requirements

Candidate must possess at least BSc/BA in Marketing, Communication, Business or related field.

5 years of Marketing experience in fast paced brand with a strong consumer focus. Knowledge of product pricing, packaging, distribution and positioning.

Experience in Launching end to end Campaigns in market. New product development launch is a plus.

Strong track record of consistent in market delivery.

Strong Accountability and Ownership in task and deliverables.

Desire to project brands to the next levels with building of brands at the heart of consumers.

Willingness to engage in robust discussions on strategy with a strong point of view.

Ability to conduct research and analyze data.

Organizational skills, experience meeting tight deadlines.

Deep consumer empathy to find solutions that caters to the consumer needs.

What Mamee Offers

Competitive salary package based on experience.

Performance bonuses tied to brand and company success.

Professional development opportunities and training.

Health and wellness benefits.

Be part of a Malaysian success story with 50+ years of heritage.

Unlock job insights

Salary match | Number of applicants | Skills match

Your application will include the following questions:

• What's your expected monthly basic salary?
• Have you worked in a role where you were responsible for brand planning?
• How much notice are you required to give your current employer?
• How many years' experience do you have in the FMCG manufacturing industry?
• How many years' experience do you have as an Assistant Brand Manager?

Mamee-Double Decker is renowned and globally recognized as one of the leading FMCG giants in Malaysia. Founded in 1971, from humble beginnings made its way to success after 52 years of perseverance, dedication and honest hard work. Today offering an impressive range of over 100 products which includes key all-time favourites such as Mamee Monster Snack, Mister Potato and Mamee Chef just to name a few. Mamee-Double Decker has also achieved breaching worldwide consumer markets, exporting to a staggering number of over 100 countries and growing. To keep up with the colossal global consumer demands, Mamee-Double Decker has taken the initiative to set up additional Manufacturing Facilities (apart from Malaysia) across strategic locations.

Here at Mamee-Double Decker we hold strong to our core values known as the Mamee 4 I’s which are Innovation, Integrity, Intensity and Involvement.

For more information about Mamee-Double Decker, visit www.mamee.com