Assistant Category Manager

Universal Robina Corporation; Klang City; On-site; MYR 80,000 - 100,000; Full time

Job summary

A prominent food and beverage company is seeking an Assistant Manager for Category Development in Klang City. This role involves supporting category development, executing marketing plans, and managing trade marketing initiatives. The ideal candidate has a degree in Business/Marketing and 3-5 years of Trade Marketing experience, preferably in the FMCG industry. Join us in delighting customers with good food choices while thriving in a collaborative environment.

Qualifications

• Minimum 3-5 years of Trade Marketing experience.
• Experience with NPD, POSM, and in-store activation in the FMCG industry is preferable.

Responsibilities

• Assist in benchmarking data for New Product Development.
• Compile and validate volume forecasts to ensure alignment with sales targets.
• Plan and oversee the execution of in-store activations.

Skills

Trade Marketing

Data Analysis

NPD Launches

Sales Alignment

Education

Minimum Degree in Business/Marketing

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for an Assistant Manager, Category Development.

Support Category Development to jointly develop category / brand vision with marketing. Planning and execution excellence for marketing plans and NPD launches.

What are the Roles and Responsibilities?

• Assist in benchmarking data for New Product Development (NPD), Renovations, and Relaunches.
• Compile and validate volume forecasts, Temporary Price Reductions (TPR), and promotions to ensure alignment with sales targets.
• Compile listing fees and provide regular status updates on progress and payments.
• Support the development of category stories for customers and key accounts through detailed analysis.
• Manage Retail 360 initiatives for channels and key customers, including trade support, Point of Sale Materials (POSM), displays, and sampling points.
• Ensure the availability of NPD stocks and the appropriate types of POSM within budget.
• Plan and oversee the execution of in-store activations, ensuring alignment with sales goals and budget constraints.
• Assist in developing and analyzing channel trade plans to optimize sales and customer engagement.
• Support the creation and maintenance of customized trade calendars for specific channels and customers.
• Coordinate and execute channel-specific activations and trade marketing campaigns.
• Manage the planning, distribution, and placement of POSM to ensure effective in-store visibility.
• Liaise with third-party agencies to manage promotional activities, ensuring timely and quality execution.
• Assist in analyzing the return on investment (ROI) of promotions and support Profit & Loss (P&L) assessments.
• Provide general support to the Trade Marketing team, including ad hoc projects and tasks as needed.

What are the Qualifications?

• Minimum Degree in Business/Marketing or related field.
• Minimum 3-5 years of Trade Marketing experience.
• Experience with NPD, POSM, and in-store activation in the FMCG industry is preferrable.

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.