App Store Optimization Specialist (ASO)

BID Operations; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A dynamic app operations company in Kuala Lumpur seeks an experienced ASO Specialist to optimize app store visibility and rankings. Ideal candidates will have at least 3 years of ASO experience and be proficient in English and Chinese. Responsibilities include conducting keyword research, optimizing metadata, and delivering performance reports. The role offers great benefits including healthcare coverage and opportunities for career growth in a vibrant work environment.

Benefits

Opportunities for career growth

Healthcare coverage (medical, dental, optical)

Gym benefits

Flexible dress code

Vibrant work culture

Qualifications

• 3+ years of hands-on ASO experience.
• Excellent proficiency in both English and Chinese.
• Strong analytical and reporting skills.

Responsibilities

• Conduct in-depth keyword research across key markets.
• Optimize metadata including titles and descriptions.
• Improve app visibility, rankings, and conversion rates.

Skills

ASO experience

Proficiency in English

Proficiency in Chinese

Understanding of App Store & Google Play algorithms

Experience with ASO tools

Analytical and reporting skills

Tools

AppTweak

Sensor Tower

MobileAction

Ahrefs

Job description

About the company

At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time‑consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.

Key Responsibility

• Conduct in-depth keyword research across key markets (India, SEA, Europe, etc.)
• Optimize metadata including titles, subtitles, keywords, and descriptions
• Plan and execute metadata‑focused A/B tests (design work handled by the design team)
• Improve app visibility, rankings, conversion_rate, and organic installs
• Monitor competitor listings, keyword strategies, and category ranking trends
• Deliver monthly ASO performance reports with insights and action plans
• Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
• Ensure keyword relevance and alignment with local search intent
• Work closely with the SEO/SEM team to align overall acquisition strategy
• Analyze impressions, listing views, conversion rates, and install trends
• Identify growth opportunities and diagnose performance issues
• Provide data‑driven insights and optimization recommendations
• Coordinate metadata release timing with the Product Team
• Align keyword and messaging strategy with SEO/SEM teams
• Collaborate with Marketing/Content teams (no design work required)

Qualifications

• 3+ years of hands‑on ASO experience (required)
• Excellent proficiency in both English and Chinese (required)
• Strong understanding of App Store & Google Play algorithms
• Proven track record improving visibility, rankings, and organic installs
• Strong experience with ASO tools (AppTweak, Sensor Tower, MobileAction, Ahrefs, etc.)
• Strong analytical and reporting skills
• Ability to independently manage multi‑region ASO projects
• Experience with A/B testing methodologies
• Experience with finance / trading / forex apps (strongly preferred)
• Experience working in a digital agency (preferred)
• Familiarity with Appsflyer / Adjust (good to have)
• Experience with India, SEA, or Europe markets (good to have)

Benefits

• Opportunities for enriching career growth, including exposure to regional contexts
• Healthcare coverage (medical, dental, optical), gym benefits
• Flexibility in smart casual dress code
• Young, vibrant and open work culture