Ad Operations Specialist

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading technology firm in Kuala Lumpur is seeking an Ad Operations Specialist to manage the end-to-end lifecycle of advertising campaigns. The role involves handling media plans, QA checks, and collaboration with global teams to ensure campaign success. Candidates should have 2-6 years of experience in a similar role, proficiency in ad servers like Google Ad Manager, and strong communication skills. This position offers an exciting opportunity to be part of a dynamic environment focused on modernizing business processes.

Qualifications

• Minimum 2 years’ and up to 6 years’ experience in a similar role.
• Strong knowledge of advertising campaign lifecycles.
• Proficiency in both direct IO and programmatic campaigns.

Responsibilities

• Review and QC media plans, build orders in ad server.
• Handle creative asset submission and metadata entry.
• Conduct thorough QA checks pre-launch and during campaign flight.
• Generate and deliver performance reports and billing reconciliations.

Skills

Proficiency in ad servers and DSPs

Experience with trafficking tools

Familiarity with workflow and CRM tools

Effective stakeholder engagement

Understanding of CTV/OTT, video, and display ecosystems

Education

Any graduation – business or technical

Tools

Google Ad Manager

DV360

TTD

Yahoo DSP

Amazon DSP

Jira

Salesforce

Job description

Job Title: Ad Operations Specialist (Senior Process Executive or SME)

Location : Malaysia

Job Description

The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities

• Review and QC media plans; build orders in customer’s proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 24/7 operations across time zones

Required Skills & Experience

• Any graduation – business or technical
• Minimum 2 years’ and up to 6 years’ experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.