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Regional Marketing Lead, Americas– Discrete and Emerging Industries
Job summary
A leading automation technology company is seeking a Regional Marketing Lead for the Americas. This hybrid position involves managing marketing programs to drive customer demand and sales growth in discrete industries. The ideal candidate has over 5 years of experience in marketing operations, a Bachelor's degree, and strong skills in digital marketing. This role requires collaboration with global teams and strategic planning for campaigns.
Benefits
Qualifications
- 5+ years in marketing operations or digital marketing.
- Proven experience in executing integrated campaigns.
- Ability to travel 10%.
Responsibilities
- Manage marketing programs for customer demand and sales growth.
- Work closely with internal organizations globally.
- Strategic planning and execution of campaign initiatives.
- Lead cross-functional teams to deliver programs.
Skills
Education
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special.
Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers who take pride in how our work changes the world for the better.
You will report to: Director, Industry Strategy & Marketing.
Job's workplace type: Hybrid
Located in: Santa Fe, Mexico City
- You will manage the development of marketing programs to maximize customer demand and sales growth for Rockwell Automation's Emerging and discrete industries (i.e. warehousing, data centers) within the Americas region.
- You will work for the Global Industry Strategy and Marketing Director and collaborate with multiple internal organizations and professionals at multiple levels, globally, including; Regional Sales & Marketing, Industry Teams, Teams and Marketing Function.
- Accountable for the strategic planning, budgeting, and execution of campaign initiatives that drive growth in discrete industries. These initiatives encompass inbound and outbound marketing, media outreach, industry-specific events, sales enablement, training, and other communication tactics aligned with the needs of customers.
- Lead and coordinate cross-functional and cross-regional teams—both directly and indirectly—to deliver programs on time and within budget, as defined by the campaign strategy. Inspire collaboration across business units, even when initiatives fall outside of day-to-day responsibilities, ensuring alignment with industry priorities and customer expectations.
- +5 years of experience within a marketing operations or digital marketing environment.
- Bachelor's degree in marketing or comparable.
- Proven experience in execute campaigns and integrated campaigns.
- Experience in digital marketing
- Experience in data center and warehouse
- Advanced level of English
- Travel needs 10%
- VISA and passport current
Once your recruiter contact you, will let you know about the benefits that we have, such as: medical major medical insurance, food vouchers and others.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.